3rd International Colloquium on Design, Branding and Marketing
Date: Wednesday 5th & Thursday 6th April 2017
Location: Executive Business Centre, Bournemouth University, 89 Holdenhurst Road, Bournemouth. BH8 8EB.
Creative approaches to marketing and design problems are increasingly valued in dynamic and complex competitive environments. Innovation and creativity often results from a cross-fertilisation process across previously distinct professional and industry sector barriers.
The International Colloquium on Design, Branding and Marketing was established to explore aspects of potentially integrative theory and praxis, relative to research methodologies and methods; the aim being to cross the perceived boundaries between marketing and design and develop further dialogue relative to complementary approaches in these areas. This includes the development and promotion of branding and identity, promotion, product development, retail design, online and multimedia consumer engagement academic work of merit.
The 2017 colloquium aims particularly to focus on aspects around the creative process relating to branding, marketing and design, exploring potential or actual interdisciplinary connections between research, practice and teaching to inform the orientation of marketing and design professional practice and teaching curricula. The Colloquium seeks not only to bring people together across such disciplines, but also crucially to provide enhanced opportunities for publication.
The deadline to submit abstracts is midnight 15th December.
Abstracts of 300 - 500 words (with up to six keywords), and which may include images will be subjected to a peer review / feedback process to be then published in the Colloquium proceedings.
- Microsoft Word document, Times New Roman 12 font, double-spaced, justified paragraphs.
- Margins: 1 inch top, bottom, and sides.
- Authors’ names’ and affiliation should be included on a separate page (i.e. cover page)
- Any references should use the Harvard referencing style
- Images may be included if relevant
Submission deadline: midnight 15th December
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