3rd International Colloquium on Design, Branding and Marketing

3rd International Colloquium on Design, Branding and Marketing
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From Wed 5 April 2017 to Thu 6 April 2017
From Wednesday 5 April 2017 to Thursday 6 April 2017
9:00 AM - 5:00 PM
Ended

Date: Wednesday 5th & Thursday 6th April 2017

Location: Executive Business Centre, Bournemouth University, 89 Holdenhurst Road, Bournemouth. BH8 8EB.

For futher information on this event please contact: cmcintyre@bournemouth.ac.uk

 

Event Description

Creative approaches to marketing and design problems are increasingly valued in dynamic and complex competitive environments. Innovation and creativity often results from a cross-fertilisation process across previously distinct professional and industry sector barriers.

The International Colloquium on Design, Branding and Marketing was established to explore aspects of potentially integrative theory and praxis, relative to research methodologies and methods; the aim being to cross the perceived boundaries between marketing and design and develop further dialogue relative to complementary approaches in these areas. This includes the development and promotion of branding and identity, promotion, product development, retail design, online and multimedia consumer engagement academic work of merit.

The 2017 colloquium aims particularly to focus on aspects around the creative process relating to branding, marketing and design, exploring potential or actual interdisciplinary connections between research, practice and teaching to inform the orientation of marketing and design professional practice and teaching curricula. The Colloquium seeks not only to bring people together across such disciplines, but also crucially to provide enhanced opportunities for publication.


Abstract submission

The deadline to submit abstracts is midnight 15th December.

Abstracts of 300 - 500 words (with up to six keywords), and which may include images will be subjected to a peer review / feedback process to be then published in the Colloquium proceedings.

Abstracts should be submitted to cmcintyre@bournemouth.ac.ukin the following format:

  • Microsoft Word document, Times New Roman 12 font, double-spaced, justified paragraphs.
  • Margins: 1 inch top, bottom, and sides.
  • Authors’ names’ and affiliation should be included on a separate page (i.e. cover page)
  • Any references should use the Harvard referencing style
  • Images may be included if relevant

Submission deadline: midnight 15th December

For futher information on this event please contact: cmcintyre@bournemouth.ac.uk

 

Important Information

How to get to BU: Directions, parking & maps

Parking information for Executive Business Centre: There is no parking available at the Executive Business Centre, for information on how to reach the University please visit our website. The nearest pay and display parking is located on Cotlands Road.

Accommodation: The University has preferential rates with a number of local hotels, please quote Bournemouth University when booking to access these rates.  (Preferential rates are subject to availability and will be advised by the hotel at the time of booking.)
Carlton Hotel
East Cliff Court Hotel
Miramar Hotel
The Green House Hotel
Ramada Encore

Please note that before placing an order, you will be asked to agree to Bournemouth University’s terms and conditions (see below). Please read these terms carefully and make sure you understand them before ordering any Products.
Bournemouth University’s Online Event Terms and Conditions

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Executive Business Centre
89 Holdenhurst Road, Bournemouth, United Kingdom

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