XP League Announces Grand Opening of First Location in Omaha

XP League, North America’s premier youth esports league, and a part of the world's first Youth Enrichment franchise platform company Unleashed Brands – is set to open its first esports arena in Omaha, Neb., on Saturday, Feb. 18. Located at Lakeside Plaza, 2563 S 171st Court, Omaha, NE, 68130, the new state-of-the-art arena provides coach-led competitive gaming for children elementary, middle, and high school aged in Omaha, allowing them to learn, play and grow under one roof. 

With more than 2,100 square feet of space, the first-of-its-kind esports arena in West Omaha offers a full line-up of coach-led esports games, such as Fortnite, Valorant, Rocket League, Overwatch, League of Legends, Apex Legends, Minecraft and more. Through XP League’s innovative program and STEM accreditation, the core teaching and coaching methods create opportunities for children to build their character, social skills and sportsmanship, in a safe environment, while boosting self-confidence in themselves.

"We are excited to bring our premier esports arena to the Omaha community,” said Greg Douglas, XP League, League President. “At XP League, we’re taking children’s play and education where it has never gone before with a goal of helping today’s youth across all ages to learn, play and grow, while building confidence, social skills and sportsmanship through esports. This is a great opportunity for young players to become better players and better people, something I wish I had growing up as well as leading up to my time as a collegiate player” added Nick VanderWal, League Commissioner.

Now through Feb. 28, XP League is offering Founding Member specials starting at $149 per month, which includes Pro-Level experience for players aged 8-17, an eight-week season (one coach-led practice and one game per week), professional quality jersey, live-streamed games with shoutcasters, annual regional and finals tournaments and more. 

XP League is a portfolio brand of Unleashed Brands, which also functions as the parent company of Premier Martial Arts, Class 101, The Little Gym, Snapology and Urban Air Adventure Park. Unleashed Brands is backed by a management team with more than 150 years of combined consumer industry experience, focused on helping children learn, play and grow. It continues to grow its industry-leading platform to better serve and support families and positively impact the lives of every kid by providing fun, engaging, and inspiring experiences.

XP League in Omaha will be open Monday through Friday from 11 a.m. to 9 p.m. and Saturdays from 9 a.m. to 9 p.m. For more information, grand opening events and offerings or to sign up for XP League’s Founding Member Specials, visit https://omaha.xpl.gg.

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About XP League

XP League is the first-to-market youth esports league franchise that bridges the gap between conventional youth athletics and competitive esports. XP League provides an innovative program that fosters social skills and sportsmanship through a positive, certified coach-led structure. Launched in September 2020, XP League has quickly grown to become the first and largest esports franchise concept in the U.S. and Canada.

About Unleashed Brands

Unleashed Brands, currently includes portfolio brands Urban Air, Snapology, The Little Gym, XP League, Class 101 and Premier Martial Arts and was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging and inspiring experiences that help them become who they are destined to be. For more information, please visit www.UnleashedBrands.com.