Social Media Marketing Masterclass KSA

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That means many are 10 years behind the curve. This course is designed to bring you up to date with what's happening in the world of SOCIAL MEDIA, to get you up to speed with the tools and platforms available and allow you to communicate effectively with your target audience, on the channel of their choice in their favourite form of MEDIA. Upon completion you will: Understand just how essential SOCIAL MEDIA IS TO THE FUTURE OF YOUR COMPANY Have a clear process for creating your SOCIAL MEDIA STRATEGY Evaluate the SOCIAL MEDIA LANDSCAPE TO ESTABLISH YOUR AVATAR Understand how to use the most appropriate tools and channels to your advantage Learn how to amplify your message and place it in front of your target audience at just the right time Discover how to have SOCIAL MEDIA SUPPORT THE BUSINESS DIRECTION AND OBJECTIVES QUARTER BY QUARTER Understand how SOCIAL MEDIA FEEDS INTO YOUR ONLINE REPUTATION AND HOW THE LINE BETWEEN PERSONAL AND PROFESSIONAL IS PERMANENTLY BLURRED Who Should Attend SOCIAL MEDIA IS MORE THAN A DECADE OLD NOW AND YET MANY BUSINESSES ARE STILL PROCRASTINATING ABOUT WHETHER TO GET INVOLVED. That means many are 10 years behind the curve. This course is aimed at those who classify themselves as intermediate to advanced SOCIAL MEDIA MANAGERS/users in the professional sense. We won't be going through how to setup any of these accounts. It is therefore assumed that delegates attending the course are looking to build upon an existing knowledge of their knowledge of SOCIAL MEDIA MARKETING. This course is suitable for: MARKETING MANAGERS Communications Specialists PR Executives, Managers and Consultants Anyone interested in learning how to make sure SOCIAL MEDIA WORKS FOR THEIR ORGANISATION RATHER THAN IT BEING A DRAIN ON RESOURCES Benefits of Attending Understand how important the SOCIAL MEDIA LANDSCAPE IS TO YOUR ORGANISATION NOW AND IN THE FUTURE – the difference between ROI and COI Establish your content creation strategy to ensure SOCIAL MEDIA IS DRIVING THE BUSINESS IN A UNIFIED DIRECTION WITH HOLISTIC MARKETING ACTIVITY Identify your customer personas and which platform they want to hear from you on Explore the idea that SOCIAL MEDIA IS NO LONGER A FREE ADVERTISING PLATFORM – at least not to begin with – A deep dive into SOCIAL MEDIA ADVERTISING Evaluate tools and technology to successfully manage and optimise your SOCIAL MEDIA MARKETING PROCESS Association Institute of Public Administration (IPA) The Institute of Public Administration was founded by the instrument of Royal Decree no. 93 of 10.4.1961, as a body-corporate, autonomous government agency. The purpose of its establishment was to increase the efficiency of public employees and educate them, so as to make them capable of shouldering their responsibilities and use their jurisdiction in a manner that would raise the level of administration and support the foundation of national economic development. In addition, the IPA contributes to the administrative organization of government departments, offers consultations on administrative problems referred to it by government ministries and agencies, undertakes administrative research, and enhances cultural ties in the field of public administration. Course Director Barry Lee Cummings Managing Director, Maximum Net Gain Speaker, Lecturer, Trainer & Digital Strategist After 10 years of success in the corporate world with Microsoft and EMC, Barry set up his own boutique digital agency in 2009. Ever since, he has been helping companies across market sectors in the Middle East drive more traffic through their digital real estate, become more visible to their target audience and ultimately drive bottom line revenue. Barry has spoken at prestigious events such as DIGICONF, The SOCIAL MEDIA SUMMIT, The Global Youth Forum, The Bedaya Program and the Internet City Excellence Series on the subject of the digital MARKETING JIGSAW; search engine optimisation, email MARKETING, analytics and SOCIAL MEDIA STRATEGY AND MANAGEMENT. Barry has also trained hundreds of companies and is a trainer and lecturer with the Digital MARKETING INSTITUTE AND THE INTERNATIONAL School of Communications. You may have also heard Barry offer his expertise on DUBAI Eye, 108.3FM and Pearl FM, on the subject of SOCIAL MEDIA AND THE DIGITAL WORLD. He set up the Beat The Cyberbully Initiative Middle East chapter in 2014 and speaks to students, parents and teachers about cyber safety, cyberbullying and online reputation. Venue Institute of Public Administration (IPA) Institute of Public Administration (IPA) Telephone: Fax: The Institute of Public Administration was founded by the instrument of Royal Decree no. 93 of 10.4.1961, as a body-corporate, autonomous government agency. The purpose of its establishment was to increase the efficiency of public employees and educate them, so as to make them capable of shouldering their responsibilities and use their jurisdiction in a manner that would raise the level of administration and support the foundation of national economic development. In addition, the IPA contributes to the administrative organization of government departments, offers consultations on administrative problems referred to it by government ministries and agencies, undertakes administrative research, and enhances cultural ties in the field of public administration. Course Fees Date 12 — 16 April 2020 Final Fee USD 5,495 Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Completion. Pricing excludes 5% VAT, which will be charged where applicable * Book and pay full fee for two colleagues and the third attends for FREE Not applicable in conjunction with corporate discounts Payment to be settled before start of the course to avail the offer This offer is not applicable on Early Bird Prices For more information, email Andy Watts on a.watts@informa.com REGISTER FOR THE COURSE Course Details Start Date: 12 Apr 2020 Duration: 5 Days Location: Riyadh Register For detailed information about the course. DOWNLOAD BROCHURE Conduct group trainings for this course in your company. IN-COMPANY TRAINING For more information and group discounts, call +971 4 408 2864 or email a.watts@informa.com Call Me Back Didn’t find the course you were looking for? Let our experts help you select the right training course for you. Fill the form below and we will be in touch with you shortly. Prefix * Prefix* Mr. Mrs. Ms. Miss Eng. 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