This Small Business course will provide you with the fundamental
knowledge required to plan, start and build a small business, whether
at home, online, or on the ‘high street’. A successful small
business requires a robust purpose, plan, and risk appetite, strong
budgeting, sales and marketing strategies, and an entrepreneurial
mindset and commitment to innovative practice. In this Small Business
course you will explore how new business ideas fit into the market and
consider fundamental risks and business structures, and how to manage
them effectively. This practical Small Business course will cover key
principles of good business as well as practical business functions
such as, pricing and break-even scenarios and product/service
selection and development. Learning Aims This Small Business course
aims to assist you to: Choose the right structure and format for your
small business e.g. online, working from home, larger scale
investment. Assess and effectively develop a business opportunity.
Prepare your business plan. Manage the financial and legal aspects of
establishing and running a small business. Apply best practice in
sales and marketing for maximising the return from your business
investment. Manage customer relations and business operations.
Learning Outcomes This Small Business course will place you in a
strong position to effectively establish and manage a small business
by applying best practice business principles. The content will be
delivered in a way tailored to your individual needs so that you leave
the course with a set of practical steps as part of an action plan for
enabling their own business success. Course Content This Small
Business course will cover the following content: Assessing the
viability of your business opportunity Estimating demand. Calculating
start-up costs. Doing a reality check. Assessing whether to buy an
existing business. Structuring your small business Choosing between
different legal structures. Determining your business or trading name.
Establishing your shop-front Online versus physical presence. Home
business. Establishing an independent premise for your operations.
Managing employees and key HR essentials. Financial modelling for your
business Book-keeping principles, GST, BAS reporting requirements.
Cash vs. accrual accounting. Profit & Loss, Balance Sheet and Cash
Flow. Forecasting & budgeting. Financial metrics. Debt v equity
financing. Applying for a business loan Capital expenditure proposal.
Short-term loan. Different forms of finance. Developing a business
plan Structure. Case study example. Template for completion. Sales &
marketing principles How to “pull” your customers through an
effective marketing approach. Establishing an online presence. A
disciplined sales approach for “pushing” your product or service.
Prospecting and working from referrals. Qualifying your customers.
Handling objections and closing the sale. Monitoring business
performance KPIs. Establishing milestones. Post-evaluation. Where to
obtain further assistance. Intended Audience This Small Business
course has been designed for entrepreneurs, prospective small business
owners, those interested in establishing a home or online business or
those preparing to purchase an established business. The course is
suitable for those who are seeking greater understanding in the
essential ingredient for establishing and positioning their business
for success. Those responsible for developing new initiative within an
established organisation or business owners seeking to build an
entrepreneurial mindset may be interested in our Entrepreneurship and
Business Development Course . Delivery Style This Small Business
course will be delivered as an interactive workshop consisting of an
instructor-led lecture, group and individual activities. This training
approach allows you to work through concepts introduced by the
instructor in an application-focused teaching environment. You will
challenge your understanding of the concepts and consider their
application once back in your individual workplace. Course
Prerequisites This customer service skills course has no prerequisites
and is open to all members of the public. endCourseOutline
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05/03/2020 Last update