Improve your communication skills with our Communication courses in
Sydney.Learn Communication with our Communication courses in Sydney -
short courses open to everyone.To be successful in a business
environment, people need to know how to write persuasively and engage
their readers, whether they write marketing or promotional copy,
reports or blogs and speeches. This persuasive writing course aims to
equip you with powerful writing techniques that will help you to win
the hearts and minds of your colleagues, customers or the wider
population.In this persuasive writing course you will learn how every
aspect of writing, from setting the right tone for your audience and
making perfect word choices, to crafting your sentences and shaping
the overall document for maximum impact, affects the impact you have
on your readers. This advanced writing course will give you a new
understanding of the psychology of persuasion, and a toolkit of
rhetorical and literary devices to make your words sing.If you want to
lift your writing game to engage and influence your readers, this
persuasive writing course is for you.Learning OutcomesAt the
completion of this persuasive writing course you will:Understand the
importance of a persuasive writing structure to present material
effectively.Be able to write sentences that engage the reader and
convey your messages effortlessly.Choose words that are fresh, emotive
and precise, and suit your audience.Win minds through the deft use of
convincing facts and figures.Win hearts by using persuasive writing
techniques such as rhetoric, storytelling and even literary devices to
enhance the power of your language.Use an understanding of the
psychology of persuasion to put your messages across more
effectively.Course ContentThe following persuasive writing topics will
be covered:Mastering your persuasive materialPutting the audience
first.Structuring your persuasive content for maximum clarity, impact
and focus.Choosing the right tone for each audience.Constructing
sentences elegantly for impact.Making skilled persuasive word
choices.Winning the minds of your readersBuilding a logical persuasive
argument.Selecting key facts that are persuasive.Presenting facts in a
way that maximises their persuasive impact.Using show don’t tell:
letting the facts speak for themselves.Winning the hearts of your
readers.Applying the psychology of persuasion to writing.Using
powerful, time-honoured rhetorical tools.Using literary devices that
can supercharge your words.Understanding and using the power of
storytelling.Intended AudienceThis persuasive writing course is
suitable for anyone who writes well at work and wants to increase the
emotive and persuasive power of their words through this advanced
course. This persuasive writing course is designed for those who need
to write persuasive and engaging copy, including marketers and
bloggers.Delivery StyleThis persuasive writing course will be
delivered as an interactive workshop consisting of an instructor-led
lecture, group and individual activities. This training approach
allows participants to work through concepts introduced by the
instructor in an application-focused teaching environment.
Participants will challenge their understanding of the concepts and
consider their application once back in their individual
workplaceCourse PrerequisitesThis persuasive writing coursehas no
prerequisites and is open to all members of the public. You should be
familiar with basic business writing principles and be able to write
with purpose and clear expression. If you feel that you do not yet
have these skills, we recommend attending the Business Writing Course
before attempting this course.Alternative DatesAdditional instances of
this course may be available and published on our website. See
Persuasive Writing Course for more information, or to join the waiting
list and be advised when we schedule more.
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Sydney Campus, Room to be advised The University of Newcastle Sydney Campus 55 Elizabeth Street Sydney, NSW 2000 Australia
55 Elizabeth St, Sydney, 2000, NSW, AU