A one-day training course providing strategic thinking and practical
tips. Offered month in Sydney's East. Classes are small. A one-day
social media training course providing strategic thinking and
practical tips. Offered each month in Sydney's East. It's a live,
in-person workshop with an experienced educator. We limit numbers and
covid-safe rules apply, including social distancing. Call 0403 517242
to talk with instructor Phil Stubbs, or for more info read on: How
we work We provide and use: examples of best practice (small
business and large) live online demonstrations learning resources you
can use later (including videos) a plain English approach to
teaching (we avoid tech talk) practical exercises which focus on
your business Learn more about how we work . What's in the social
media course? This is our popular all-in-one package where we cover
the key bases in a day. The key components of the course are: 1. Big
picture / strategic thinking the key principles for success in the
long run what you can learn from businesses using it well what you can
expect to get out of social media where social media fits in with your
overall marketing which social media platforms to use 2. Key aspects
of developing the major platforms Facebook how to use Facebook for
marketing your business tips for maximising the effectiveness of
Facebook what to post on Facebook / what works best examples of best
practice (small business and large) an intro to Facebook advertising
Facebook learning resources Instagram how to use Instagram for
marketing your business tips for maximising the effectiveness of
Instagram what to post on Instagram / what works best examples of
best practice (small business and large) Instagram learning
resources Twitter how to use Twitter for marketing your business
tips for maximising the effectiveness of Twitter what to tweet about /
what works best an explanation of the key Twitter tools examples of
best practice (small business and large) Twitter learning resources
Linkedin how to use Linkedin for networking, branding and B2B tips for
maximising the effectiveness of Linkedin examples of business people
using Linkedin well Linkedin learning resources YouTube how to use
YouTube & videos for marketing your business tips for maximising the
effectiveness of YouTube types of videos you can put on YouTube / what
works best examples of best practice (small business and large)
YouTube learning resources Blogging how to use blogging for
marketing your business tips for maximising the effectiveness of your
blog what to blog about / genres of blog posts examples of best
practice (small business and large) blogging learning resources 3.
Social media planning the key elements of a social media plan prac
session where we brainstorm content ideas the steps to take you from
ideas to plan to implementation how to schedule content to platforms
ahead of time 4. Key issues how to build and then interact with your
community what to do about negative comments how to measure ROI
(return on investment) 5. Starting and managing your time intro to
social media sharing platforms how to schedule platforms ahead of
time how to feed and interlink your social media and website other
tips to help you save time Download the social media course outline .
Why learn about social media marketing? The cost to start social
media platforms is free. The hidden cost is the time it takes to
really get it working well which makes it imperative you understand
the principles for long-term success, how successful players are using
it, and how you should be spending your own precious time. Those
successful businesses have used social media to: listen to whats
happening in the market build relationships with customers focus
attention on their brands strengths position as a leader in their
field and build brand value get themselves higher in google searches
generate leads and opportunities Who should do the course? This
one day course is for people who want to learn quickly how they can
use social media more effectively. Whether you run a small business,
you work in a corporate environment, or youre promoting a charity or
creative project. It includes people with marketing, PR and
advertising responsibilities. The course is suited to people who are
beginner to intermediate level e.g. we often get participants who have
a personal Facebook profile but are now looking to use Facebook for
business. See the organisations that have sent people to our courses
. Who is teaching the course? Phil Stubbs has 10+ years experience
working in advertising and the media, 10+ years teaching at
universities, and 7+ years campaigning online. He has a solid
foundation in marketing having worked in leading advertising agencies
in Sydney including The Campaign Palace. Hes worked on campaigns for
clients with large budgets from Rydges Hotels to Oil of Ulay through
to small business, creative startups, charities and causes. He set up
practical advertising programs at Charles Sturt University and the Uni
of Western Sydney. Find out more about Phil . Can't make the current
course date? We can let you know when the next course is on by
email. Subscribe to our mailing list . (You can unsubscribe
at anytime.) Interested in other social media courses? As well
as social media marketing, we offer intensive courses on key
platforms. Coming up hands-on training on Linkedin and blogging. Also
classes on content marketing and podcasting. View our other social
media courses . What people are saying about our training Here are
some comments from people who've attended our courses - Trevor Thomas,
Managing Director, Ethinvest : "Phil's social media training was
strategic, relevant, content-rich, well-paced and enjoyable. An
extremely interesting and worthwhile course." Karen Guest, Marketing
Leverage (former Marketing Manager at Uncle Toby's ): "Very
enlightening and engaging. Thoroughly enjoyed the course. Would highly
recommend it." Kate Pembroke (former Head of Corporate Affairs of
Destination NSW ): "Enjoyed the videos, resources, humour, venue,
and wonderful food. A practical, great course. Phil was a relaxed and
insightful teacher." Trevor Sartour, Executive Director, Building
Indigenous Capability : "10 out of 10. Full marks for a great
program! Great content, well structured, enjoyed Phil's expertise and
knowledge, packaged with a down to earth presentation. Plus tremendous
takeaway resources and great food." Clint Piper, Clint Piper
Consultancy, former General Manager of Wella : "Works well for new
or experienced social media users. The examples were great. The
takeaway resources are invaluable." Lisa Gray, Director of People &
Culture, Starcom Mediavest: "The course gave me ideas about where I
will be going and the confidence to go there. Phil keeps you engaged
and interested the whole time." Ingrid Roepers, Director, IRPR :
"Great overview of how the jigsaw puzzle of platforms fits together.
Enjoyed learning about the 'marketing mindset' change. Phil is a great
presenter." Debbie Graham, Darley Street Bistro : "Got my brain
working! Has definitely pointed us in the right direction." Rosy
Mobbs, Journalist and Media Trainer: "The course answered a lot of
questions I knew I wanted to ask but didnt know enough to ask them."
Check out more comments from past participants . Our secret weapons
(experience + care) We're confident you'll get a lot out of this
course. We've been working in business, education and the media for
over 20 years. We genuinely care about helping people and seeing
their business succeed. We'll make the day well worth your time and
money. By all means, give me a call on 0403 517242 or email
phil(at)mediaschool.com.au if there's anything you'd like to know more
about. Phil Stubbs, Director, Media School. See our website for
our full Refunds Policy .
music
courses
886
Views
16/10/2021 Last update