Event Description
The bedrock for the survival of a company is its ability to get
customers, grow, and scale. It is a common misconception big companies
such as Atlassian, Canva, or Buffer must have spent millions on
marketing to acquire their customers – but like all startups, they
started from the ground up with zero budget marketing. So how did they
build traction and scale? Enter the growth marketer.
Growth Marketers have a hybrid mix of technical, tactical and
strategic skills in product, data, and marketing. They are the
combined wit of hackers and hustlers. They use data-driven,
unconventional and experimental marketing approaches to fuel the
growth and scalability of startups from the ground up.
If you’d like to develop the skills and digital growth marketing
know-how to lead your business to success, then our one-day
masterclass can change the way marketing is viewed in your business.
By the end of one-day _Digital Growth Marketing Masterclass, _you
will have:
* An overview of Digital Growth Marketing, its strategies,
processes, and what a successful growth engine looks like for your
business
* The ability to differentiate between traditional marketing and
digital marketing
* Explored the strategies, tips, and hacks to work towards your
North Star Metric and achieve traction
* A cohesive understanding of a customer at different stages of an
optimised growth funnel (AARRR), and how to satisfactorily attract and
retain them
* An understanding of how to optimise your landing pages and website
to shape and influence customer decisions and actions
Jeff Deutsch
Marketing Lead APAC for Ansarada
Jeff Deutsch has been specialising in Growth Marketing since he
started in SEO in 2009. After running a 7-figure SaaS company from
2010-15, he led the marketing for 3 funded tech companies, helping
them achieve 5x growth year-on-year. Most notably, Jeff grew a $3
billion EdTech marketplace; VIPkid Teacher Partner Supply by 700%,
achieving the Forbes #1 worldwide ranking for remote workers in 2018.
Jeff is the author of Growth Marketing in 2019, a book that spun off
from his Medium post that held the #1 spot in the marketing category
for 4 days. His story in digital marketing went viral in a 2015 blog
post titled "Confessions of a Google Spammer," and is now the subject
of a movie project by Hollywood producer Timur Bekmambetov called
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22/06/2019 Last update