TAKE YOUR EMAIL MARKETING TO THE NEXT LEVEL WITH OUR EMAIL MARKETING
COURSES IN SYDNEY.
LEARN EMAIL MARKETING WITH OUR EMAIL MARKETING COURSES IN SYDNEY
[https://sydney.newcastle.edu.au/courses/marketing/email] - SHORT
COURSES OPEN TO EVERYONE.
IN ORDER FOR BUSINESS OWNERS, STARTUPS AND ENTREPRENEURS TO OPERATE
SUCCESSFULLY IN TODAY’S GLOBAL MARKET PLACE, ITS PRACTITIONERS NEED
TO BECOME KNOWLEDGEABLE ABOUT AVAILABLE ONLINE AND DIGITAL MARKETING
TOOLS TO INCREASE PRODUCT AND SERVICE AWARENESS AND TO GROW THE CLIENT
BASE. EMAIL MARKETING IS A VITAL TOOL AS PART OF THE MARKETING MIX
THAT CAN BE LINKED TO EXISTING WEBSITES AND SOCIAL MEDIA STRATEGIES.
LEARNING AIMS
This email marketing course aims to make you knowledgeable about
relevant aspects of digital marketing and focuses on email digital
campaigns for your business. This email marketing course will help
develop your understanding in using online systems to design, delivery
and measure an online marketing campaigns with email and other online
tools. This email marketing course will also equip you with sound
knowledge of current digital design theory that can be used with any
email campaign to ensure you effectively communicate with your
customer base.
LEARNING OUTCOMES
After completing this email marketing course you should be able to:
* Identify the different types of email marketing techniques.
* Be able to plan, design, test and send email campaigns.
* Integrate with other platforms such as blogs, CMS websites and
social media.
COURSE CONTENT
This email marketing course covers the following topics:
Introduction to email marketing
* Online marketing principles.
* Strategies of email marketing.
* Mobile Optimisation and Responsive Designs.
* Email marketing platforms (MailChimp and others).
Design elements for email campaigns
* Designing email templates.
* Creating signup pages.
* Creating lists and target audiences (segmentation).
Content for your email campaigns
* Email marketing writing styles.
* Image optimisation and rich media.
* Audio/video integration.
Types of email marketing campaigns
* Newsletters.
* Product launches.
* Specials and ecommerce
[https://sydney.newcastle.edu.au/courses/information-technology/ecommerce].
* SMS campaigns.
Integration
* Integrations with ecommerce
[https://sydney.newcastle.edu.au/courses/information-technology/ecommerce].
* Integration with Blogs.
* Integration with Social Media.
* Exploring browser extensions and apps.
Legal considerations
* Lists and permissions.
* Copyright.
* Spam Act.
* Privacy issues.
INTENDED AUDIENCE
This EMAIL MARKETING COURSE IS SUITABLE FOR ANYONE WHO IS NEW TO EMAIL
MARKETING AND IS SEEKING TO DEVELOP OPPORTUNITIES FOR THEIR BUSINESS,
ecommerce
[https://sydney.newcastle.edu.au/courses/information-technology/ecommerce]
or startup within this area.
DELIVERY STYLE
This email marketing course is presented as a practical,
instructor-led computer-based course. You will create a free account
in the MailChimp email management system to set up and test an active
online and mobile campaign. MailChimp is used within the course to
demonstrate email marketing concepts, however knowledge gained is
transferable to other applications available on the market.
COURSE PREREQUISITES
This email marketing course has no prerequisites and is open to all
members of the public.
ALTERNATIVE DATES
Additional instances of this COURSE MAY BE AVAILABLE AND PUBLISHED ON
OUR WEBSITE. See Email Marketing Course with MailChimp
[https://sydney.newcastle.edu.au/course/EMAR] for more information, or
to join the waiting list and be advised when we schedule more.
music
business
2356
Views
04/06/2020 Last update
Sydney Campus, Room to be advised
The University of Newcastle Sydney Campus, Sydney, 2000, NSW, Australia