IMPROVE YOUR COMMUNICATION SKILLS WITH OUR COMMUNICATION COURSES IN
SYDNEY.
LEARN COMMUNICATION WITH OUR COMMUNICATION COURSES IN SYDNEY
[https://sydney.newcastle.edu.au/courses/business/communication] -
SHORT COURSES OPEN TO EVERYONE.
TO BE SUCCESSFUL IN A BUSINESS ENVIRONMENT, PEOPLE NEED TO KNOW HOW TO
WRITE PERSUASIVELY AND ENGAGE THEIR READERS, WHETHER THEY WRITE
MARKETING OR PROMOTIONAL COPY, REPORTS OR BLOGS AND SPEECHES. THIS
PERSUASIVE WRITING COURSE AIMS TO EQUIP YOU WITH POWERFUL WRITING
TECHNIQUES THAT WILL HELP YOU TO WIN THE HEARTS AND MINDS OF YOUR
COLLEAGUES, CUSTOMERS OR THE WIDER POPULATION.
IN THIS PERSUASIVE WRITING COURSE YOU WILL LEARN HOW EVERY ASPECT OF
WRITING, FROM SETTING THE RIGHT TONE FOR YOUR AUDIENCE AND MAKING
PERFECT WORD CHOICES, TO CRAFTING YOUR SENTENCES AND SHAPING THE
OVERALL DOCUMENT FOR MAXIMUM IMPACT, AFFECTS THE IMPACT YOU HAVE ON
YOUR READERS. THIS ADVANCED WRITING COURSE WILL GIVE YOU A NEW
UNDERSTANDING OF THE PSYCHOLOGY OF PERSUASION, AND A TOOLKIT OF
RHETORICAL AND LITERARY DEVICES TO MAKE YOUR WORDS SING.
IF YOU WANT TO LIFT YOUR WRITING GAME TO ENGAGE AND INFLUENCE YOUR
READERS, THIS PERSUASIVE WRITING COURSE IS FOR YOU.
LEARNING OUTCOMES
At the completion of this persuasive writing course you will:
* Understand the importance of a persuasive writing structure to
present material effectively.
* Be able to write sentences that engage the reader and convey your
messages effortlessly.
* Choose words that are fresh, emotive and precise, and suit your
audience.
* Win minds through the deft use of convincing facts and figures.
* Win hearts by using persuasive writing techniques such as
rhetoric, storytelling and even literary devices to enhance the power
of your language.
* Use an understanding of the psychology of persuasion to put your
messages across more effectively.
COURSE CONTENT
The following persuasive writing topics will be covered:
Mastering your persuasive material
* Putting the audience first.
* Structuring your persuasive content for maximum clarity, impact
and focus.
* Choosing the right tone for each audience.
* Constructing sentences elegantly for impact.
* Making skilled persuasive word choices.
Winning the minds of your readers
* Building a logical persuasive argument.
* Selecting key facts that are persuasive.
* Presenting facts in a way that maximises their persuasive impact.
* Using show don’t tell: letting the facts speak for themselves.
Winning the hearts of your readers.
* Applying the psychology of persuasion to writing.
* Using powerful, time-honoured rhetorical tools.
* Using literary devices that can supercharge your words.
* Understanding and using the power of storytelling.
INTENDED AUDIENCE
This persuasive writing course is suitable for anyone who writes well
at work and wants to increase the emotive and persuasive power of
their words through this advanced course. This persuasive writing
course is designed for those who need to write persuasive and engaging
copy, including marketers and bloggers.
DELIVERY STYLE
This persuasive writing course will be delivered as an interactive
workshop consisting of an instructor-led lecture, group and individual
activities. This training approach allows participants to work through
concepts introduced by the instructor in an application-focused
teaching environment. Participants will challenge their understanding
of the concepts and consider their application once back in their
individual workplace
COURSE PREREQUISITES
This PERSUASIVE WRITING COURSEHAS NO PREREQUISITES AND IS OPEN TO ALL
MEMBERS OF THE PUBLIC. You should be familiar with basic business
WRITING PRINCIPLES AND BE ABLE TO WRITE WITH PURPOSE AND CLEAR
EXPRESSION. If you feel that you do not yet have these skills, we
recommend attending the Business Writing Course
[https://sydney.newcastle.edu.au/course/PBWR] before attempting this
course.
ALTERNATIVE DATES
Additional instances of this COURSE MAY BE AVAILABLE AND PUBLISHED ON
OUR WEBSITE. See Persuasive Writing Course
[https://sydney.newcastle.edu.au/course/PERS] for more information, or
to join the waiting list and be advised when we schedule more.
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The University of Newcastle Sydney Campus, Sydney, 2000, NSW, Australia