CUSTOMER ACQUISITION & RETENTION STRATEGIES for STARTUP / BUSINESS
THIS IS A 1 HOUR 1 TO 1 CONSULTATION PROGRAM.
NO CUSTOMERS - NO BUSINESS // CUSTOMER IS BUSINESS
**STARTUP & BUSINESS IS FULL OF UNCERTAINITIES & CUSTOMER "MAY BE" THE
KING BUT NOT ALWAYS.
** CUSTOMER ACQUISITION and CUSTOMER RETENTION ARE ALTOGETHER
DIFFERENT. YOU CANNOT USE the same strategies for ACQUISITION &
RETENTION IN A STARTUP BUSINESS.
CONSIDER THIS CONSULTATION EVENT FOR YOUR STARTUP OR BUSINESS:
1. CUSTOMER ACQUISTION (BASICS)
--- Know WHO YOUR CUSTOMER IS, HIS AUTHORITY, DECISION MAKING
CAPABILITIES which will affect the acquisition in Startup or Business
--- Get to Know what TYPE OF CUSTOMER you are dealing with (types of
customers) in your Startup Business
--- Get to know how to Build INITIAL CONTACT with a NEW PROSPECT
bypassing your competitors
--- WHAT TO DO & WHAT NOT TO DO when dealing with CUSTOMERS (of
different kinds) in your Startup or Business
--- How to understand & CONVERT AN INDECISIVE CUSTOMER FOR YOUR
BUSINESS
--- Learn the CUSTOMER BEHAVIOR MODELLING & Corresponding strategies
for your Startup or Business
2. CAC (CUSTOMER ACQUISITION COST) & CLV (LIFETIME VALUE)
--- To understand the CUSTOMER ACQUISITION (CAC) cost & to ensure CAC
is always less than CLV in your Startup Business
--- To understand the CLV based on which MRR/ARR/IRR CAN BE ANALYZED &
PREDICTED FOR YOUR startup business
--- To understand the CAC that can be USED IN CORRELATION WITH CLV
(LTV) FOR RECURRING BUSINESS and business growth.
--- What to do when CLV IS HIGHLY VARYING in your startup business
--- Get to know how to work on HISTORIC & PREDICTIVE CLV
--- Learn the CUSTOMER BEHAVIOR that heavily AFFECTS THE CAC IN YOUR
Startup Business
3. NPS (NET PROMOTOR SCORE) IN STARTUP OR BUSINESS
--- Get to know how to IMPLEMENT OR TROUBLESHOOT the NPS (NET PROMOTOR
SCALE) to understand the STARTUP OR BUSINESS (FUTURE) SUSTAINABILITY
--- How to ENGAGE CUSTOMERS IN NPS & How to PERFORM NPS on IDEAL OR
DORMANT CUSTOMERS in your Startup Business
--- Learn why it will be a BIGGEST MISTAKE of NOT INCLUDING THE NPS in
your Startup Business Process
4. BANT FRAMEWORK
--- Know HOW TO USE BANT in Sales for your startup business
--- Why NEED part CANNOT BE PREDICTED and how to MAKE IT PREDICTABLE
--- Why the BANT in plain format MAY NOT APPLY TO YOUR STARTUP
BUSINESS
5. CHURN RATE
--- Get to know the methods to DIMINISH THE CHURN RATE IN YOUR STARTUP
BUSINESS
--- Learn and understand the CUSTOMER BEHAVIOR for a LOW CHURN RATE
for the betterment of your Startup or Business
6. CUSTOMER RETENTION (BASICS)
--- How to RETAIN CUSTOMER for RECURRING / GROWING STARTUP BUSINESS
--- Get to know the STRATEGIES TO STOP A COMPETITOR in aquiring your
Customers
--- How to CONVERT FEEDBACKS INTO FEEDFORWARDS to retain customers for
your Startup Business growth
--- How to FRAME AND MODEL the CUSTOMER "APPEASING" strategies to
retain the customer in your Startup Business
--- Find out why you are FAILING TO UNDERSTAND your "product or
service" value to a CUSTOMER THAT MIGHT BE A DECISIVE FACTOR while
ACQUIRING OR RETAINING A CUSTOMER
7. MARKET BEHAVIOR & TRENDS IN BUSINESS:
--- Get to know why MARKET TRENDS PLAY AN IMPORTANT ROLE while
acquiring or retaining a customer and even small event can play a
decisive role in your startup business.
--- Learn the market trends for BETTER DECISION MAKING. Market trends
(and events) gives a better idea on future of CUSTOMER ACQUISITION &
Retention TO CHANNELIZE SALES & MARKETING STRATEGIES.
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TO REQUEST EVENT CONSULTATION AT YOUR PREFERRED TIME WHICH IS NOT
AVAILABLE ON EVENTBRITE, PLEASE DROP AN EMAIL TO
CONNECT@LAKSHMANSINGH.COM
YOU & YOUR BUSINESS SHOULD BE IN GOOD SHAPE IF YOU HAVE FOLLOWED THESE
BASIC & ESSENTIAL ELEMENTS IN YOUR STARTUP BUSINESS:
CAC, CLV, MRR, ARR, SQL'S, MQL'S, MODEL CANVAS, CUSTOMER BEHAVIOR
MODELING, CUSTOMER ACQUISITION & RETENTION, ERP, CRM, KPI, KAM, MIS &
EIS, BANT FRAMEWORK, SWOT ANALYSIS, ORGANIZATIONAL STRUCTURE, BUSINESS
AUDIT & COMPLIANCES
ABOUT:
I am LAKSHMAN SINGH (Angel Investments, Business Advisor, Business
Consultant, Business Auditor, Startups Mentor, Entrepreneur, CEO &
Founder)
I have over 15 years of relevent experience and help people in
business through Consultations, Advices & by Auditing the Businesses.
I also help businesses by investing in them, mentoring them and giving
them exposure of my network.
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WEB : https://www.lakshmansingh.com/ [https://www.lakshmansingh.com/]
BLOG : https://www.lakshmansingh.com/blog
[https://www.lakshmansingh.com/blog]
LINKEDIN : https://linkedin.com/in/iamlakshmansingh
[https://linkedin.com/in/iamlakshmansingh]
EMAIL : Connect@LakshmanSingh.com
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THIS ONLINE PROGRAM WILL BE DELIVERED THROUGH VIDEO CONFERENCING
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25/02/2020 Last update