SALES & MARKETING STRATEGIES FOR STARTUPS & SMALL BUSINESSES THIS IS A
1 HOUR 1 TO 1 CONSULTATION PROGRAM.
TO REQUEST CONSULTATION AT YOUR PREFERRED TIME WHICH IS NOT AVAILABLE
ON EVENTBRITE, PLEASE DROP AN EMAIL TO CONNECT@LAKSHMANSINGH.COM
THE PROGRAM WILL COVER MANY ASPECTS INCLUDING THE FOLLOWING:
1. SALES (BASICS)
--- Who are your IDEAL CUSTOMERS or TARGET AUDIANCE
--- What motivates NEW CUSTOMERS to buy ; & learn the CUSTOMER
BEHAVIOR
--- What FACTORS PREVENT a prospect FROM BUYING
--- How to IMPROVE BOTTLENECKS in your SALES PIPELINE
--- What is your FORECAST FOR THE NEXT PERIOD
2. MQL'S (MARKETING QUALIFIED LEADS) & SQL'S (SALES QUALIFIED LEADS)
--- How to OPTIMIZE THE QL'S (Sales & Marketing)
--- Get to know THE CHALLENGES WITH MQL'S that are affecting your
business
--- Learn how to GET A GOOD CAC WITH LOW MQL'S
3. MRR & ARR (MONTHLY & ANNUAL RECURRING REVENUE)
--- Ways to ENHANCE MRR & ARR
--- What affects or could AFFECT an EXISTING MRR
--- Why sometimes you must NOT RELY OR PREDICT OR CALCULATE MRR / ARR
4. SALES PIPELINE (STAGES) & SPC
--- How to DEFINE YOUR SALES PIPELINE stages
--- The FIVE STAGES of a typical sales pipeline
--- The essential PIPELINE METRICS you need to track
--- How to IMPROVE your SALES PIPELINE
5. SALES FORECAST & PIPELINE FORECAST
--- What are the WAYS TO GET FORECAST FOR SALES & PIPELINE
--- The METHODS THAT HEAVILY AFFECTS the sales forecasts
--- How to BEND A CURVE when Forecasts are not working as supposed to
be
6. MARKETING (BASICS)
--- Get to know how to GET EARNED MEDIA & PR
--- Find out how to use GROWTH HACKS & REFERRAL PROGRAMS
--- Learn how to MAKE BEST USE OF CONTENT & INBOUND MARKETING
--- The ways to do COBRANDING & AFFINITY MARKETING
--- How to APPLY CAUSE MARKETING & P-O-P MARKETING
--- Get to know the ways to use WORD OF MOUTH Advertising
7. ONLINE BRAND BUILDING
--- Get to know what are THE WAYS TO BUILD A STRONG ONLINE BRAND
--- Get to know THE INGREDIENTS OF BRAND BUILDING
8. DIGITAL MARKETING
--- Get to know how to USE DIGITAL MARKETING & THE STARTEGIES for
Business Growth
--- Get to know whether SEO or SEM or SMO is applicable to your
Startup Business
--- How AFFILIATE MARKETING can help your BUSINESS GROWTH
--- Find out what are THE WAYS TO SAVE MONEY ON ONLINE CAMPAIGNS
--- How to MAKE BEST USE OF EMAIL MARKETING CAMPAIGNS to engage
audiance
9. CLV (LTV) - HISTORIC & PREDICTIVE
--- How to PREDICT CLV
--- What if CLV IS HIGHLY VARYING
--- How to work on HISTORIC & PREDICTIVE CLV
10. CAC (COST & CONVERSION RATES)
--- How to REDUCE CAC BY OPTIMIZING Sales & Marketing
--- How to ensure CAC is always LESS THAN CLV
--- Get to know the CUSTOMER BEHAVIOR that heavily AFFECTS THE CAC
11. WSP (WEIGHTED SALES PIPELINE)
--- How to ASSIGN VALUES to each STAGES IN WSP
--- Get to know what are the ways to PREDICT THE WSP practicality
12. NPS (NET PROMOTOR SCORE)
--- Get to know the best WAYS TO IMPLEMENT NPS
--- How to ENGAGE CUSTOMERS IN NPS & How to PERFORM NPS on IDEAL OR
DORMANT CUSTOMERS
13. BANT FRAMEWORK
--- HOW TO USE BANT in Sales for your business
--- Why NEED part CANNOT BE PREDICTED and how to MAKE IT PREDICTABLE
--- Why the BANT in plain format MAY NOT APPLY TO YOUR BUSINESS
14. CHURN RATE
--- Get to know the methods to DIMINISH CHURN RATE
--- Learn and understand the CUSTOMER BEHAVIOR for a LOW CHURN RATE
YOU & YOUR BUSINESS SHOULD BE IN GOOD SHAPE IF YOU HAVE FOLLOWED OR
INCORPORATED THESE BASIC & ESSENTIAL ELEMENTS:
CAC, CLV, MRR, ARR, SQL'S, MQL'S, MODEL CANVAS, CUSTOMER BEHAVIOR
MODELING, CUSTOMER ACQUISITION & RETENTION, ERP, CRM, KPI, KAM, MIS &
EIS, BANT FRAMEWORK, SWOT ANALYSIS, ORGANIZATIONAL STRUCTURE, BUSINESS
AUDIT & COMPLIANCES
ABOUT ME:
I am LAKSHMAN SINGH (Angel Investments, Business Advisor, Business
Consultant, Business Auditor, Startups Mentor, Entrepreneur, CEO &
Founder)
I have over 15 years of relevent experience and help people in
business through Consultations, Advices & by Auditing the Businesses.
I also help businesses by investing in them, mentoring them and giving
them exposure of my network.
WEB : https://www.lakshmansingh.com/ [https://www.lakshmansingh.com/]
BLOG : https://www.lakshmansingh.com/blog
[https://www.lakshmansingh.com/blog]
LINKEDIN : https://linkedin.com/in/iamlakshmansingh
[https://linkedin.com/in/iamlakshmansingh]
EMAIL : Connect@LakshmanSingh.com
DO ASK ME ANY QUESTIONS THAT YOU HAVE & I'D BE HAPPY TO HELP YOU.
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THIS ONLINE PROGRAM WILL BE DELIVERED THROUGH VIDEO CONFERENCING
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25/02/2020 Last update