Course Overview Brainmates, Australia's leading product management
experts, bring to life the fundamentals of a best-practice product
management methodology. The 3-day course is teeming with interactive
exercises and case studies from their consulting practice, which
serves a diverse cross-section of industries. Participants of this
practical course will learn how to apply smarter market-centric
approaches to both their new product development projects and
day-to-day activities. Learning Outcomes Participants will learn the
following: A clear structured thought-process from ideation through to
product launch planning How to quickly gather many fuzzy product or
business ideas and uncover which are the most worthwhile to explore
further Research the world of their target customers to uncover their
unmet needs Articulate the market and product requirements for product
design, development and marketing purposes Effectively plan the
product delivery and go-to-market activities Maximise their efforts in
juggling day-to-day activities, monitoring their product performance,
keeping up to date on their market and managing stakeholders. Review
the Course Syllabus Become a AIPMM Certified Product Manager The
Essentials of Product Management Training course has been reviewed by
the Association of International Product Managers and Marketers
(AIPMM) as being a course that supports the training requirements to
prepare for the Certified Product Manager exam and associated
certification. Brainmates provides a half day additional preparation
session before candidates sit the online test. Learn more about AIPMM
Certification Testimonials "Finally! Product Managers throughout
Australia have the training they need to take their game up a notch.
Brainmates' Essentials program provides more than a framework for good
product management. It gives you the language and tools you need to
help move business initiatives ahead, bring stakeholders on the
journey, and turn strategy into reality. I’d recommend the
Essentials program for anyone looking to refine their skills or to
make product management a proactive, essential part of any
organisation." – Jen Armstrong, CMO "The most valuable thing about
the course is the platform to utilise at times when problems arise
from lack of process. It's a good reference guide. It's a worthwhile
starter course for junior product managers or a refresher for
mid-level product professionals."– Jerome Ferdinands, User
Experience Product Manager, eBay "An exceptionally well run course.
Nick Coster clearly has a thorough understanding of his subject
matter. Importantly, he shares this knowledge and I am confident I can
implement it." – Andrew Kendrick, Global Rehabilitation Manager,
Cochlear "The course provided a best-practice framework to ensure I
provide maximum value creation for the business. It identified areas
of work that are not relevant for product managers. Nick Coster did an
excellent job of conveying a complex topic in 3 Days." – Craig
Malins, Senior Product Manager, Gallagher Group, NZ "Brainmates are
pioneers in Australia on the Product Management front. It’s funny
– I get asked regularly (on dates!) what a Product Manager is and it
reminds me of the first exercise as part of their course." –
Richard Donnelly, Product Manager, Cochlear Terms and Conditions
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04/06/2020 Last update