Oceans of data, 2.5 quintillion bytes created every day...what
questions can we ask of this body of wisdom and how do we use
technology to find the answers? Whether it’s the downfall of a food
empire, or the rise of a youth movement on climate change, or
predicting the winner of The Voice 2019, through AI, we can now
discover what lies in the heart of culture and society that engages us
as humans. Because as irrational feeling human beings, we feel
emotions around issues we deeply care about which is the foundation to
how we drive behaviour and change.
All can be revealed through data and AI. Join Elisa Choy—AKA the
Data Whisperer—as she reveals the real power for AI to predict the
future, and how these insights can help businesses, brands and
movements attract the right attention and deepen their engagement.
BIO
Elisa is the Data Whisperer. She translates math to english to turn
data into decisions. She has an uncanny ability to tell a compelling
story with data in plain speak. As an economist and merchant banker,
she brings big picture thinking to data, insights and analytics. She
is co-founder of Maven Intelligence, Australia's first strategic
branding agency powered by AI, which helps leading brands, use big
data to measure human emotion and predict behaviour. She is also
Founding Principal of Strategic Data Central, a boutique data
analytics consultancy based in Sydney, to coach business leaders on
data-driven digital transformation.
CLOSEST LIGHT RAIL STOP: WYNYARD
culture
4053
Views
02/04/2020 Last update