MERCHANDISE PLANNING IS THE OVERALL PLANNING PROCESS THAT HELPS BUYERS
SELECT AND DEVELOP PRODUCT FOR THEIR RANGES. It is also known as
assortment planning or RANGE PLANNING. It uses financial information
based on history and targets in terms of PRODUCT MIX, target costs,
profitability, balance of RANGE E.g. proportion of core and fashion,
fabrications, options and space allocation. Planning also includes
learnings from post seasonal analysis, supplier strategy, customer
insights, competitor behaviours, and current marketplace
trends.Knowing who your customer is, what and when they want and need
product, and their expectations from your business are key factors as
are knowledge of customer responsiveness to competitor marketing and
promotions. This plan becomes the buyer’s sourcing strategy, it’s
a fluid document and helps with decision making on the width (variety
of styles) and depth (units) of the range.
This workshop will go through:
*
Planning process
*
Profiling
*
Trends
*
Feedback
*
Exit strategies
*
Target market
*
Assortment planning
*
Quantifying
*
Critical path
*
Promotional plan aligning
*
Range sourcing
*
Supplier strategy
*
Briefing teams
*
Product branding
*
Ordering
*
Allocation
*
Range review
TARGET AUDIENCE: Retail Buyers, Merchandise Planners, Product
Managers, Business Owners
LEVEL: Entry - Intermediate
---------------------
_Disclaimer:_
_This workshop is subject to change or cancellation if minimum number
of participants is not reached. We will endeavour to notify you as
early as possible. Your ticket can be transferred to the next
available workshop of the same topic or you can request a refund._
_If you have purchased a ticket but cannot attend, please contact the
Program Manager ( yvonne.chow@retail.org.au) to have your ticket
transferred to a later date. If you cancel within 24 hours of a
workshop date, please note that your ticket cannot be refunded._
business
workshop
439
Views
05/09/2018 Last update
Diner, Eagle Farm, Whinstanes, City of Brisbane, QLD, 4011, Australia
City of Brisbane, 4006, QLD, Australia