1:1 in person MASTERCLASS TO HELP YOU DEVELOP YOUR BUSINESS AND
PRODUCT, connect with your customers and transform your marketing.Who
are our MASTERCLASSES FOR?Are you about to quit you job and seek out
greener pastures by becoming a FASHION DESIGNER OR FASHION LABEL
OWNER? Are you worried about the struggle to get new customers or
wonder how you’ll afford a new FASHION BUSINESS? Do you have a
creative FASHION IDEA BUT DON’t know where to START?The New Garde is
hosting a super intimate 1 day MASTERCLASS (every week on a Friday and
Saturday) about what to expect in when it comes to your first year.
Jodie Hilton guides you through a warts-and-all approach to FASHION
START-up branding, costing, sampling and marketing to allow creative
business owners, students and those who want to change career some of
the little known truths (that instagram doesn’t show you) and
solutions to easily avoidable mistakes that can be easily implemented
for your business to START AND THRIVE.The MASTERCLASSES WILL ALLOW
ATTENDEES TO ENHANCE ABILITIES AND KNOWLEDGE TO DETERMINE BUSINESS
VIABILITY AND CREATE SOLID MARKETING STRATEGIES AND UNDERSTAND THE
SAMPLING AND PRODUCTION (onshore and offshore) approaches that could
mean the difference between boom and bust.The experienceEach
MASTERCLASS WILL HAVE A DURATION OF 6 HOURS. Finger food and a healthy
lunch will be provided. (please disclose dietry requirments if any)The
topics and what you’ll learn 1. BRANDING - How to create a
meaningful brand through MARKETINGGreat for those who want to know how
to create a story around a brand and to convert to sales. We will
reveal the importance of brand personality and creating a movement,
then provide an introduction to social media management. We’ll cover
things like:Brand Audit or Discovery: Creating a brand personality and
identifying a customer.How to create and structure for a marketing
plan.. and follow itHow customer experience is the only thing that
will help your label stay relevant.2. Development - From sample to
productionWe’ll reveal the fascinating and profitable ways that you
can produce your labels and how much it will really cost. We will
break it down in actionable chunks you can walk away with an
understanding of:How to do a handover a style to a product developer
for pattern making and sampling? Onshore of Offshore. What’s the
cost difference? and which one suits you bestSustainable practices for
your garment designs and the people who make them.3. From beginning to
endWe sit together 1:1 to determine what a 5-year forecast could look
like for you. Decipher what your dreams are and what you hope to
achieve in a realistic, actionable approach and determine what to
expect each year with a 12-month intensive overview:Create a budget
for business development and your first collectionHow to cost your
items effectively and accuratelyHow to choose the right people to
surround yourself withEssential technologies and tools that can
simplify the workUpon payment, we make contact with you to prepare you
for your MASTERCLASS. We will provide you with the programs that we
use so that you can familiarize yourself ahead of time. We will give
you well-rounded knowledge and expertise across these important yet
often glazed over areas in your potential business.You will feel
either of two ways: 1) empowered, inspired and ready to take action
the moment you leave. OR 2) you will be relieved to know if you’ve
dodged a bullet and not wasted years or thousands of dollars.You will
have a better understanding of what ideas apply to your business
(should you move forward) so you can implement an Action plan that
speaks to your audience. You will understand why is important to
create something meaningful in your business and know how to make it
happen and if it’s ultimately worth the risk.Tools to be
provided12-month Marketing plan frameworkFashion design
templatesHands-on replicable exercisesRecommendations to the best
suited online platforms to suit START-up FASHION PLATFORMS AND
UNIVERSITIESWHO SHOULD ATTEND?Creatives (from FASHION, graphic design)
and students seeking business direction or business growthThose who
want to improve their existing marketing and PR knowledgeFashion
designers looking to go offshore or return to onshoreAnyone looking to
pack in the daily grind and START A FASHION LABELCONDITIONSALL TICKET
PURCHASES ARE NON-refundable, however, your place may be transferred
to another attendee should you be unable to attend.Transfer to another
workshop date is subject to availability and at the discretion of New
GardeInformation about Jodie HiltonJodie Hilton’s career has spanned
the four corners of the globe, and she’s versed in every area of
FASHION, from design and PR to production and manufacturing, visual
merchandising, graphic design and marketing. She’s worked with the
likes of Vogue, Kitx, Marcs and Sacha Drake, she’s earned a degree
in Branded FASHION, and she’s even won the Illustration prize for BT
Runway for Success. It’s safe to say that The New Garde is built on
in-depth industry understanding at the hands of Jodie.Information
about The New GardeThe New Garde is a full-service FASHION HOUSE
(encompassing Design, Development, Production and PR/Marketing) for
the FASHION INDUSTRY. Providing START TO FINISH SOLUTIONS FOR FASHION
BRANDS OF ALL LEVELS AND SUPPORT DESIGNERS WITH A COMPLETE ECOSYSTEM
OF FASHION SPECIALISTS.For early-stage FASHION BRANDS, we offer
FASHION BUSINESS CONSULTING TO HELP START AND BUILD A SUCCESSFUL
FASHION BUSINESS, helping them avoid crucial START-up mistakes.Have a
headful of designs but don’t know what to do with them?Need help
STARTING UP OR MARKETING YOUR BRAND?Wish you knew people outside of
your specialisation?This is where we come in!We are focused on
building and growing FASHION BRANDS.You bring the big ideas, we’ll
provide the support and innovation needed to help you save money, time
and grow. We work collaboratively with a network of stylists,
photographers, marketers, graphic designers, and manufacturers to
ensure we save you time and money. Saturdays not doable? We're open
Monday by appointment. Email us hello@thenegwarde.co to book in.
culture
Start Up
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24/11/2019 Last update
707 Ann St, Fortitude Valley, Qld 4006
707 Ann St, Fortitude Valley, 4006, QLD, AU