In this workshop, we explore what is arguably the core activity of
merchandise planning. We discuss the Retail Equation which connects
stock, sales, markdowns and purchases. While the Retail Equation is
deceptively simple, the business of retailing is complex as there are
circular arguments embedded in the equation that are not obvious at
first. Sales relates to stock. If you have zero stock you can only
achieve zero sales. If you have full racks, you have a change of
making more sales. However, high markdowns are related to stock too.
If you are over-stocked, then markdowns are needed to clear the
problem. High closing stock, whilst good for sales and bad for
markdown, is also bad for freshness in the following month.
Sales relates to freshness. Customers want to see the latest fashion
range, or latest technology, or fresh bananas.
As you can see, retailer is quite complex and ultimately a juggling
act in getting the stock mix just right to maximise sales and profit.
This workshop will go through:
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Determining category planning requirements
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Developing category financial and range plans
*
Reacting to trade
TARGET AUDIENCE: Retail Buyers, Merchandise Planners, Product
Managers, Business Owners
LEVEL: Entry - Intermediate
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_Disclaimer:_
_This workshop is subject to change or cancellation if minimum number
of participants is not reached. We will endeavour to notify you as
early as possible. Your ticket can be transferred to the next
available workshop of the same topic or you can request a refund._
_If you have purchased a ticket but cannot attend, please contact the
Program Manager ( yvonne.chow@retail.org.au) to have your ticket
transferred to a later date. If you cancel within 24 hours of a
workshop date, please note that your ticket cannot be refunded._
business
workshop
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08/08/2018 Last update
Clem Jones Tunnel, Optus, Kangaroo Point, Bowen Bridge, City of Brisbane, QLD, 4102, Australia
Clem Jones Tunnel, City of Brisbane, 4006, QLD, Australia