QLD - Digital Marketing 101 & Social Media - Half-day Workshop (Gold Coast) presented by Michelle Fragar

PRESENTED BY MICHELLE FRAGAR ABOUT THE WORKSHOP TOPIC 1: Digital Marketing 101: Everything you need to know in 2 hours In this short workshop, we will work through all the new areas of digital marketing and how you can embrace them to improve your marketing processes, and increase leads and sales. The more you understand the opportunities digital marketing and IT can provide, the faster you can explode your sales funnel. This workshop will have you walking away feeling like 'I’ve got this!'. Learn the basics of digital marketing and what all these new words mean - Digital Marketing, CRO, Content Marketing, Social Media Marketing, SEO, PPC /Paid Search, SEM, Display & Video Advertising, Blogging / Vlogging, EDM /Email Marketing, Google Analytics and much more - so you will know which is right for your business. TOPIC 2: Social Media: Supercharge your pages Social Media is a platform that has taken over most of the discussions on how to engage with clients and grow sales. But which platform is best for you, how do you increase engagement and how do you use groups to engage you client or prospects? This workshop will have you asking yourself about your marketing strategy, how to apply it to social and help you plan out a year of social engagement. Attendees will walk away with a clear understanding of: * Which social media platform/s are best for their business * How to create a 12-month Social Media Planner THIS SESSION WILL RUN FROM 9:30AM - 1:30PM - LUNCH WILL BE PROVIDED _Important_ - Participating businesses must be aware that this information will be provided to the Commonwealth Department of Jobs and Small Business and the Commonwealth Department of Industry, Innovation and Science for program evaluation and reporting purposes and; they may be approached by a representative of the Department of Industry, Innovation and Science to complete a survey on the services provided. ------------------------- PLEASE NOTE: To register for this event you must be a business (0-19 employees)  and provide your ABN.  An ASBAS Digital Solutions Qld workshop in partnership with RDA Gold Coast