Scan is a collection of images made over the past decade, and includes
a selection of images from each of seven bodies of work. The unifying
factor is that all of these works are made not with a camera, but
instead via a flatbed scanner. The process somewhat contemporises and
pays respect to one of the earliest photographic processes, the
photogram. MOORFOOT'S SUBJECT MATTER IS DRAWN MOSTLY FROM THE NATURAL
WORLD, and in the main from his garden, and he uses it to seek out
beauty in decay by use of line, shape, form and colour. The work also
has an underlying subtext of humour and a rejection of the pompous
seriousness that surrounds most art. MOORFOOTS SAYS, "my arts practice
is informed by a drug induced youth, my previous career as an
advertising photographer working for clients with an unhealthy
obsession with perfection and as a lecturer in the Dept of Graphic
Design at RMIT which reinforced in me the importance of design aspects
in successful visual communication." The works featured in the
EXHIBITION COME, in chronological order, from ‘Codomonium’ 2007,
‘The Elephant Stamp’ 2012. ‘Parsimony’ 2012, ‘Twenty Carat
Love’ 2014, ‘Bountiful Harvest’ 2015, ‘Rodents Mort’ 2016
and ‘Bountiful Harvest Redux’ 2018 Jeff Moorfoot is an artist who
mainly works with photography. By focusing on techniques and
materials, he approaches a wide scale of subjects in a multi-layered
way and likes to involve the viewer in a way that is sometimes
physical and he believe in the idea of function following form in a
work. His photos are saturated with obviousness, mental inertia,
clichés and bad jokes. They question the coerciveness that is derived
from the more profound meaning and the superficial aesthetic
appearance of an image. By parodying mass media by exaggerating
certain formal aspects inherent to our contemporary society, Moorfoot
considers making art a craft which is executed using clear formal
rules and which should always refer to social reality. His works are
notable for their imperfect finish and tactile nature. With a
conceptual approach, he makes works that can be read as
self-portraits. Sometimes they appear idiosyncratic and quirky, while
at other times, they seem typical by-products of superabundance and
marketing. They directly respond to the surrounding environment and
use everyday experiences as a starting point. Often these are framed
instances that would go unnoticed in their original context. He
currently lives and works in Lyonville in the Central Victorian
Highlands.
culture
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02/04/2020 Last update