Bootcamp: Digital Growth Marketing Essentials

The bedrock for the survival of a company is its ability to get customers, grow, and scale. By mastering a range of powerful digital tools, individuals and businesses are able to successfully sell a product or service.The ability to move customers down the end-to-end marketing funnel is vital not only to the traction and scalability of a business but also the achievement of its business objectives. If you’d like to develop the skills and digital growth marketing know-how to lead your team or business to success, then our one-day bootcamp is for you. Our industry experts will take you through: * An overview of Digital Growth Marketing — its strategies, processes, and what a successful growth engine looks like for your project or business * The ability to differentiate between traditional marketing and digital marketing * Strategies, tips, and hacks to work towards your North Star Metric and achieve traction * A cohesive understanding of a customer at different stages of an optimised growth funnel (AARRR), and how to satisfactorily attract and retain them * Search Engine Optimisation (SEO) and paid search * Data-driven marketing * Google, social (Facebook, Instagram, and Linkedin) * Email, viral, and content marketing * An understanding of how to optimise your landing pages and website to shape and influence customer decisions and actions * Career pathways and opportunities within the valuable and in-demand field of digital growth marketing