How to grow like Canva with Andrianes Pinantoan, VP of Growth and Product Airtasker (formerly Canva)

COURSE OVERVIEW: Growth is the lifeblood of every company and Andre Pinantoan is widely considered Australia’s top growth marketer. He developed and led strategies to grow Canva to more than 10 million users and has consulted to other high-flying successes such as Tyro and Spaceship. Every business is unique and every growth strategy is different. In this one-day, growth marketing workshop, you will learn from the best and work with Andrianes to develop sustainable repeatable strategies to grow your business.  YOU WILL DEVELOP: * A framework to explore and analyse different customer acquisition channels and identify which are suitable for your business. Understand how to develop ads that work and use SEO, SEM, content marketing and social media to grow quickly. * A high-performing on-boarding channel to activate your new customers. You’ll learn to use customer research and data to find your ‘aha’ moment and identify where and why customers drop off. * A plan to increase your customer retention metrics using CRM to segment user messages. * An understanding of the strategy behind customer referrals and develop tactics to increase the viral coefficient of your business. * The ability to structure your company so that every team member is focussed on growth. THIS WORKSHOP IS SUITABLE FOR: * Entrepreneurs and lead marketers who are ready to develop an advanced growth strategy for their business. * Investors, directors and advisors who want to learn how to better support companies think about and plan their growth strategies. ABOUT THE INSTRUCTOR:  Andrianes Pinantoan is currently Head of Growth at Airtasker (formerly Canva). His strategies increased Canva’s activation rate by 50%, retention by 35% and his acquisition channel and referral programs drive millions of new customers to sign-up for Canva every month. Andrianes has consulted to many of Australia’s most successful start-ups including Tyro, Space Ship, Pocketbook and Open Colleges. COURSE CURRICULUM:  MODULE 1: WHAT IS GROWTH? HOW TO DEFINE AND MEASURE GROWTH FOR YOUR BUSINESS * Learn how to discover your Growth Northstar * Learn the growth-related metrics and how to calculate them  * Learn basic analytics and research methodology MODULE 2: ACQUISITION AND REFERRALS * Learn the different channels to acquire users * SEM, Engineered Virality, Conversion Optimization, SEO, Content Strategy and Social * Learn how to prioritize and test acquisition channels MODULE 3: ACTIVATION * Learn how the framework to think about customer success * Learn how to identify friction points in your onboarding * Learn how to onboard new users effectively MODULE 4: RETAINING USERS * Learn how to think about your User Journey * Learn how to use notifications - push, emails and in-app - to drive retention * Learn how to iterate on your product to drive retention CONCLUSION:  * How to structure your company so that every team member is focused on growth. WORKSHOP LOGISTICS: This workshop is one day and is limited to twelve participants. Andrianes delivers the course in person, weaving in real-life examples from Canva and others. Participants will have the opportunity to ask questions and develop a growth strategy for their business objective, while also learning a range of growth hacking techniques and strategies. This workshop is held in an awesome boardroom in the Melbourne CBD and runs from 9am–5pm with short breaks. Lunch, morning and afternoon tea is provided.