The Australian retail sector has experienced increased levels of
competition both from the expansion of brands within domestic
categories and the accessibility of consumers to the international
offer via the online capability of many global brands. This dynamic
environment gives cause for retailers to evaluate the significant
influence that marketing plays in positioning brands in the lead of
their competition.To survive, Australian retailers need to adopt a
strategic approach to their marketing that considers both business
viability today and sustainability into the future.
This workshop will address the critical elements of a well-thought
MERCHANDISE PROMOTIONAL THAT IS ALIGNED TO MARKETING AND
ORGANISATIONAL OBJECTIVES. Make informed business decisions by
evaluating PROMOTIONAL ACTIVITY AGAINST PERFORMANCE INDICATORS AND
ENSURING PROMOTIONAL ACTIVITY IS EFFECTIVE OR MAKE IMPROVEMENTS FOR
FUTURE PROMOTIONS.
This workshop will go through:
*
Determine merchandise promotional requirements
*
Develop a promotional plan
*
Monitor MERCHANDISE PROMOTIONAL ACTIVITY
*
Review PROMOTIONAL PLAN
TARGET AUDIENCE: Retail Buyers, Merchandise Planners, Product
Managers, Business Owners
LEVEL: Entry - Intermediate
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_Disclaimer:_
_This workshop is subject to change or cancellation if minimum number
of participants is not reached. We will endeavour to notify you as
early as possible. Your ticket can be transferred to the next
available workshop of the same topic or you can request a refund._
_If you have purchased a ticket but cannot attend, please contact the
Program Manager ( yvonne.chow@retail.org.au) to have your ticket
transferred to a later date. If you cancel within 24 hours of a
workshop date, please note that your ticket cannot be refunded._
business
workshop
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17/10/2018 Last update