Marketing For Future Students Course - Melbourne

COURSE OVERVIEW   The Marketing For Future Students Course will help you be introduced to the skills required to create and present persuasive content and marketing messages by providing you with a framework that will enable you to:   * Identify and understand the various future student target audiences better * Understand the decision-making factors for future students * Learn how to develop persuasive content and marketing messages * Learn how to embed weapons of influence into the copy and design of the marketing collateral * Understand the importance of developing messages that are appropriate for every stage of the student recruitment journey/funnel * Learn how to plan for, develop and implement an end-to-end marketing and communication strategy   COURSE OBJECTIVES   The objectives of the Marketing For Future Students Course are to provide you with scientifically-proven concepts, techniques and strategies that result in:     * A clear understanding of what the key strategic objectives of any successful and sustainable student recruitment endeavour should aim for. *  A step-by-step, easy to use framework that would help you and your team to contribute the achievement of the key student recruitment-related strategic objectives effectively and meaningfully. * Better understanding and closer alignment with other key stakeholder groups within your education institution.   COURSE CONTENT   * Session 1 – Introduction * Session 2 – Fundamentals of Student Recruitment * Session 3 – Decision-making factors and how to sell benefits * Session 4 – Understanding buyer motivations and emotional triggers * Session 5 – How to use emotional triggers in your messaging * Session 6 – How to apply weapons of influence * Session 7 – Using personality profiling in your marketing * Session 8 – Conclusion   LEARNING OUTCOMES   On completion of this course, you will be able to:   * Clearly define and articulate your goals and strategic objectives * Be more productive and manage your time better * Be empowers to be more influential * Have greater clarity of your course and institution Unique Selling Points (USPs) * Better understand your target audience(s) * Be aware of objective data and research on decision-making factors in student recruitment * Be equipped with better understanding and skills to manage your key internal clients (academics and other student recruitment teams) * Gain greater recognition of your expertise and value that you bring to the organisation * Have greater autonomy to be creative in your role * Carve out time to think and do your job well * Meet your load targets and KPIs * Know and apply tried-and-tested sales techniques that are appropriate to the student recruitment industry * Broaden your skills to utilise in your day-to-day work   HOW THE COURSE IS DELIVERED   The COURSE IS DELIVERED AS A HIGHLY INTERACTIVE FACE-TO-FACE WORKSHOP, where participants carry out specific exercises and activities rather than passively listen to a lecture or presentation. Therefore, you can be confident that you will get good value for your investment of time and money.   DURATION   This is a 1-day course:   * The course starts at 9am and finishes at 5pm. * There are rest breaks approximately every 1.5 hours.   INTRODUCING YOUR COURSE FACILITATOR:   The facilitator of your Course is Richard Geddes, Managing Director and Founder of Optimal Student Recruitment. Not only is Richard the course facilitator, he is actually the person who designed the Course. So, you will be learning the course principles not only from the person who designed the course, but also from the same person who has successfully implemented the very same principles in multiple situations and contexts!   Before launching Optimal Student Recruitment, Richard worked in senior positions managing domestic and international student recruitment for Edith Cowan University, Murdoch University and the University of Adelaide (2003-2018). In 2018, Richard resigned from his role as Director, Student Recruitment and Admissions Services at the University of Adelaide to start Optimal Student Recruitment. Since then, Richard has been fulfilling his passion of working with education institutions to provide them with scientifically proven reliable and sustainable solutions for their student recruitment challenges.   More information about Richard can be found:   * On the Optimal Student Recruitment website at https://www.optimalstudentrecruitment.com.au/our-founder/ [https://www.optimalstudentrecruitment.com.au/our-founder/]; and * On Richard’s LinkedIn Profile at https://www.linkedin.com/in/richard-geddes-aa938831/ [https://www.linkedin.com/in/richard-geddes-aa938831/]     THERE ARE LIMITED SEATS, SO PURCHASE YOUR TICKET(S) NOW TO SECURE YOUR SEAT BEFORE IT IS TOO LATE!