SPECIAL NOTES:This one-day MasterClass is open for group/company
booking at the client's company venue/or at an agreed venue suitable
for all parties. Client will be liable for organizing the venue.
The usual number of participants that will maximize interaction/and
maximize cost-efficiency is around 25-35.
If required, the organizer may book a venue on behalf of client at
extra cost.
The tuition fee is flat for 1 to 35 participants.
MASTERCLASS IN BUSINESS ANALYTICS FOR DECISION MAKERS: TURNING DATA TO
COMPETITIVE STRATEGIES
PARTICIPANTS WILL BE PROFICIENT IN THE FUNDAMENTALS OF ANALYTICS
TECHNIQUES DESCRIBED BELOW IN ONE DAY.
THIS COURSE IS DESIGNED AND DELIVERED TO UPGRADE ANALYTICS CAPACITY
FOR YOUR STAFF IN JUST ONE DAY.
Organized by RealCapital Group Pty Ltd
RealCapital Group is the owner of CityDataAustralia.com.au and
CityDataUSA.com
ABN: 33634688412
Address: Level 35, Tower One Barangaroo International Towers Sydney,
100 Barangaroo Avenue Sydney NSW 2000 Phone: +61 2 91215025 Web:
realcapitalaustralia.com
MICROSOFT EXCEL WILL BE USED, NO PRIOR CODING SKILLS REQUIRED
Instructed by Dr Kevin Hoang, the data architect/economist and founder
of CityDataAustralia.com.au: the Australia's leading location data
analytics and rating platform.
Cutting-edge analytics tools help turn raw data to competitive
advantages
You will walk away with contemporary knowledge and tools to solve
critical BUSINESS PROBLEMS:
* How Amazon optimizes its global distribution network to deliver
products overnight?
* How Walmart orders just enough stock to minimize
warehouse/transport costs and maximize profits?
* How American Airlines uses travel demand data to optimize its
route network?
* How the Tax Office uses data science tools to detect corporate
tax frauds?
Contemporary Trends in BUSINESS ANALYTICS
In today’s world, managerial DECISIONS ARE INCREASINGLY BASED ON
DATA-driven models and analysis using statistical and optimization
methods that have dramatically changed the way BUSINESSES OPERATE IN
MOST DOMAINS INCLUDING SERVICE OPERATIONS, marketing, transportation,
and finance.
The over-arching methodology that refers to the skills and
technologies to explore past BUSINESS PERFORMANCE TO MAKE BETTER
DECISIONS IS CALLED BUSINESS ANALYTICS (BA). BA uses data, statistical
and quantitative analysis, predictive modeling, and optimization to
make BUSINESSES WORK BETTER.
Learners will gain knowledge about the application of data and
statistics to solve BUSINESS PROBLEMS:
1. Introduce the fundamentals of managerial economics including market
demand, supply, market equilibrium, micro-market structure and
government interventions
2. Introduce basic concepts from probability, statistics, stochastic
modelling, and optimization to develop systematic frameworks for
DECISION-making in a dynamic setting
3. Detect patterns using historical data to predict the future trends,
and prescript insightful STRATEGIES
4. Use the vast information available in the world today to gain
insight and create a COMPETITIVE DATA-driven edge
5. Carry out optimization methods to solve DECISION PROBLEMS UNDER
UNCERTAINTY IN BUSINESS APPLICATIONS
6. Create the data-driven STRATEGIES FOR YOUR FIRM TO GAIN A
COMPETITIVE ADVANTAGE OVER OTHERS IN YOUR MARKET SPACE, domestically
and globally
Most of the topics will be presented in the context of practical
BUSINESS APPLICATIONS, faced by large companies like Google, Intel,
Walmart and American Airlines to illustrate its usefulness in
practice.
The MASTERCLASS IN BUSINESS ANALYTICS HAS ALSO BEEN DESIGNED TO GROW
YOUR PROFESSIONAL AND SOCIAL NETWORKS. You will have opportunity to
find people like yourself, both in your city and around the world, who
are looking to advance their careers. You will leave the event with
not only latest BUSINESS ANALYTICS STRATEGIES AND TECHNIQUES, but also
valuable contacts for your future BUSINESS GROWTH.
The MasterClass is structured into modules over 1 day, covering the
analytical solutions to the most pressing business problems
Business Analytics for Decision Makers: Turning Data to Competitive
Strategies
Module 1: Motivation: Business Analytics behind (Million Dollars)
Business Decisions
Module 2: Data Types and Structure
Module 3: Data Collection (Passive and Active), Data Summary and
Visualizations
Module 4: Regression Analysis: 1 Period Prediction
Module 5: Probability Modelling: Many Periods Prediction
Module 6: Data Driven Intervention: Maximizing Revenue
Module 7: Demand Uncertainty and Forecasting: Moving Averages, Trends
and Seasonality
Module 8: Optimizing Business Objectives under Resource Constraints
Module 9: Managing Risks 1: Comparing the Outcomes and Decisioning
Module 10: Managing Risks 2: Uncertainties and Simulating the Future
Outcomes
Module 11: Concluding Remarks and Future Study
Tools and Methods
* Decision Trees
* Optimization Models/Solver Optimization Tool
* Moving Average
* Trends and Seasonality
* Distribution Fittings
* Regression Models
* Probability Models
* Forecasting
* Customer Churn Modelling
* Customer Value Modelling
* Cost Structure
* Profit Maximization Rules
* Price Discrimination
Applications
Data is being used extensively to back actionable and competitive
strategies at the world’s leading companies such as such as Walmart,
United Airlines, Google and Amazon.
Participants who attend this MasterClass will have unique
opportunities to carry out hands-on data analytics exercises using
real world datasets. The topics range from retail, health care,
apparel, transport and services.
Upon completion of the MasterClass, participants will gain their
expertise in analytical skills that can be used to solve common
business problems such as:
* _How Walmart orders just enough stock to minimize
warehouse/transport costs and maximize profits?___
* _How American Airlines uses travel demand data to optimize its
route network?___
* _How the Tax Office uses data science tools to detect corporate
tax frauds?___
* _How Amazon optimizes its global distribution network to deliver
products overnight?___
* _How the Australian newspapers decide how many copies to be
printed and how many copies to be distributed to newsagents
nationwide?_
ABOUT THE INSTRUCTOR: DR KEVIN HOANG
Dr Kevin Hoang is the Director of MasterClass in Business Analytics
for Decision Makers: Turning Data to Competitive Strategies, he is
responsible for designing and coordinating the MasterClass to empower
business professionals and leaders' strategic decision making process.
His experience and credentials can be found
here: www.linkedin.com/in/vanphuonghoang/
He draws from his wealth of experience and knowledge to construct and
deliver relevant and in-depth analytical content and tools to solve
today's fast moving and complex BUSINESS PROBLEMS.
Dr Kevin Hoang is the founder and research director of a number of
location data platforms including CityDataAustralia.com.AU and
CityDataUSA.com, which provide location ratings and ANALYTICS BASED ON
BIG DATA.
Professionally, Dr Kevin Hoang is a senior economist with demonstrated
skills in statistical and econometric modelling, complex data
analysis, and policy evaluation using large and diverse data sources.
He was an International Monetary Fund (IMF) Scholar in 2004-2006 and
earned a PhD. in Economics at the University of New South Wales in
Sydney, Australia in 2012.
He regularly attends specialist training programs at leading USA
Universities including the Harvard University and the University of
Pennsylvania.
In Australia, Dr Hoang worked in the role of research fellow/economist
at the University of New South Wales, Australia in policy evaluation
and data ANALYTICS CONSULTANCY PROJECTS FUNDED BY THE AUSTRALIAN
FEDERAL GOVERNMENT (with total value over $1 million).
Selected major data analytics/research projects by Dr Kevin Hoang
1. Data Architect and Founder: CityDataAustralia.com.AU 2. Data
Architect and Founder: CityDataUSA.com 3. Building a Microsimulation
Model of Heroin Use Careers in Australia , Jul 1, 2016, International
Journal of Microsimulation 4. Individual-level simulation model for
cost benefit analysis in healthcare , Jun 3, 2016, Proceedings - 30th
European Conference on Modelling and Simulation, ECMS 2016, pp. 138 -
144 5. A systematic review of modelling approaches in economic
evaluations, Jan 1, 2016, BMC Health Services Research
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At Client's venue/company
Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra, Darwin, Hobart, Hanoi, Ho Chi Minh, Tokyo, Osaka, New York, London and at your request, AU