It’s all well and good to have a WEBSITE THAT LOOKS SNAZZY AND HAS
SOME GREAT IMAGES ON THERE, but is it actually closing the deal and
pulling Interest through the sales funnel to Sales?
Find out how to structure your website, what to include (and leave
out!) so that it becomes one of your strongest marketing tools.
Whether you’re outsourcing building your website or doing it
yourself, this is an essential course to make sure that your ROI
(Return On Investment) is as high as it can be.
This is what we’ll go through:
* How to choose which website building platform to use (Wordpress vs
Squarespace etc)
* How to structure that all-important Home page
* Page by page analysis of what to include on your website
* How to write in a way that sells
* Deciding which images to include
* Including Key Word Analysis / SEO into your website
* Common website mistakes
BOSS’s website courses are presented by Liz Haselgrove who is an
Authorised Trainer for Squarespace, after having built Squarespace
websites for nearly a decade. This course will be relevant for all
website platforms, including if you outsource it to a designer,
although we’ll cover how some of these aspects work on Squarespace
sites.
This course will be delivered via Zoom. You will be sent the link and
materials in advance of the workshop. If you haven’t already
downloaded Zoom to your laptop/desktop or the app to your
phone/tablet, please do that before the workshop.
For the benefit of the entire group, latecomers will no longer be
admitted.
BOSS Centre courses and sessions are ONLY AVAILABLE TO PEOPLE IN
WESTERN AUSTRALIA. If you are elsewhere, here’s the link to find
your local service www.efs.org.au [http://www.efs.org.au]
culture
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12/06/2020 Last update