4 WEEKS DIGITAL MARKETING TRAINING COURSE IS DESIGNED TO COVER THE
BASICS AND FOUNDATIONAL KNOWLEDGE OF DIGITAL MARKETING, SEO (Search
Engine Optimization), SEM (Search Engine MARKETING), SMO (Social Media
Optimization), SMM (Social Media MARKETING), and more. * All
Published Ticket Prices are in US Dollars * The course will be taught
in English language
4 WEEKS DIGITAL MARKETING TRAINING SCHEDULE
* May 18, 2020 - June 10, 2020
* 4 weeks | 2 hours on Mondays, 2 hours on Wednesdays every week US
Pacific time
* 6:30 PM - 8:30 PM US Pacific time each day
* Please click here to add your city name and check your local date
and time for the first session to be held on May 18, 2020 at 6.30 PM
US Pacific Time
[https://www.timeanddate.com/worldclock/converter.html?iso=20200519T013000&p1=234]
FEATURES AND BENEFITS
* 4 weeks, 8 sessions, 16 hours of total Instructor-led training
* Training material, instructor handouts and access to useful
resources on the cloud provided
* Practical Hands-on Lab exercises provided
* Real-life Scenarios
COURSE OBJECTIVES
* Acquire a comprehensive knowledge of digital marketing.
* Learn Digital marketing tools and technologies.
* Learn branding and sales.
* Metrics Reporting and tracking.
* Digital marketing tools
* Online customer experience.
* Manage social media - Facebook, Twitter, LinkedIn, etc.
WHO CAN TAKE THIS COURSE
* This course can be taken by Digital Marketing, Social media,
marketing, website and, internet marketing professionals.
PREREQUISITES
* Basic knowledge of computers & internet browsing.
COURSE OUTLINE
1. Introduction to Digital Marketing
* What is Digital Marketing?
* Why Digital Marketing?
* Digital Marketing platforms?
* Digital Marketing Strategy
* Types of Digital Marketing – Organic & Paid
* Digital Marketing VS Traditional Marketing
* How is it different from traditional marketing?
* ROI between Digital and traditional marketing?
2. Understanding the Website
* What is a website
* Types of websites?
* Static Website
* Dynamic Website
* E-Commerce Website
* Domain Booking
* Web Hosting Purchase
* Website Architecture
3. Website Creations
* Blogger
* WordPress
4. Keyword Selection Strategies
* Keyword Analysis
* Keyword Competition
5. Search Engine Optimization (SEO)
* What is SEO?
* How do search engines work?
* SEO Tools
* Web position Analysis
* Competition Analysis
* Google Algorithms and Update
6. On-Page Optimization
* Title Tag
* Meta Description
* Meta Tags
* Canonical form
* Alt Tag
* Anchor Text
* Header Tag
* Robots.txt
* Xml Sitemap
* Redirections ( 301, 302)
* 403 Forbidden
* 404 File Not Found
* Webmaster
* Google Analytics
7. Offpage Optimization
* Search Engine Submissions
* Backlink Submission
* Social Bookmarking
* Classified Submissions
* Article Submissions
* Content Marketing
* Image Marketing
* Video Marketing
* Video Strategy
* Event Creations
* Question And Answers
8. Social Media Optimization (SMO)
9. Facebook
* Profile Creations
* Creating groups and pages
* Tips and Guides
* Posts And promotions
* Events Creations
* Video Marketing
* Promotional Techniques
* Integration Techniques
10. Twitter
* Set-up and usage
* Tips
* Promoted Tweets
* Video Marketing
* Promotional Techniques
* Integration Techniques
* Analytics
11. LinkedIn
* Profile Creations
* Company Page Creations
* Tips and Guides
* Linkedin posts
* Linkedin promotions
* Linkedin Groups
* Video Marketing
* Promotional Techniques
* Integration Techniques
12. Instagram
* Integration Techniques
* Promotional Techniques
13. Search Engine Marketing (SEM)
14. Introduction to SEM
15. Google Adwords
* Search Advertising
* Display Advertising
* Mobile Advertising
* Video Advertising
* Shopping Advertising
* Report generation
16. Google Adwords Express
* Setup
* Google Mapping Ads
17. Bing Ads
* Setup
* Marketing
18. Social Media Marketing (SMM)
19. Introduction to SMM
20. Facebook
* Sing up
* Payments Methods
* Paid Promotion
* Video Ads
* Event Marketing
21. Twitter
* Set-up and usage
* Tips
* Promoted Tweets
22. LinkedIn
* Setup Paid Ads
* Linkedin Post promotions
* LinkedIn Paid Campaigns
23. Affiliate Marketing
* What is Affiliate Marketing
* Components of Affiliate Marketing
* Affiliate marketing types
* Affiliate marketing tools
* Earning Techniques
24. Email Marketing
* How Email Marketing Works?
* Types of emails
* What to write
* How to write
* list creation
* Creating e-mailers
* Tracking emailers
* Create Template
* Reporting
25. Mobile App Promotions
* Android Apps
* iPhone Apps
* Marketing Strategies
* Marketing Tips
26. Certifications
* Google Partners
* Search Advertising
* Display Advertising
* Mobile Advertising
* Video Advertising
* Shopping Advertising
* Google Analytics
* Social Media Marketing Certification
27. Reporting
* Google Webmasters
* Google Analytics
28. Tools
* Alexa
* VIDIQ
* AddThis
* Pinterest
* MOZ
29. Youtube Marketing
* Youtube Channel Setup
* How to Rank and Optimize Youtube Videos
* How to get more views and Subscribers
* How to Promote Your Youtube Channel
* How to boost your Business with youtube Channel
* Learn to Edit Video
* Learn ways to Make Money from Youtube
* How to Setup youtube Premiere
* Youtube Earning
* Youtube Advertising
30. Online Earning Types
31. Google Adsense
* Content Marketing
* Video Marketing
32. Affiliate Marketing
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