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When and Why to Rebrand: The Wattpad Story
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ABOUT THIS EVENT
This event is organized by Staples Canada
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When and Why to Rebrand: The Wattpad Story
Wattpad, the world's most loved social storytelling platform with over 70M monthly users around the world, underwent a massive rebrand this past year. But how do you know when to invest in a rebrand, why it matters, and what real success looks like? In this session, Abby Yew and Emma Brooks, of Wattpad’s Marketing team, will take you through Wattpad’s brand history, the decision to rebrand and the process of doing so. They’ll talk candidly about the challenges along the way, the big reveal, community reaction and how to stay the course -- despite causing the biggest uproar in Wattpad’s history. (Pro tip: Someone will always troll you.)
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