[????postponed] 2 talks and a Q&A at Google

???? Due to the COVID cases rising, we decided to postpone this event.????

???? Join us for a fabulous in-person meetup, Google welcomes SEOnerdSwitzerland!
???? 2 speakers and a unique Q&A with the Search Relations team!

Sara and Isaline are thrilled to invite you to a special in-person community meetup. SEOnerdSwitzerland is a non-profit association that organizes events open to all.

???? When* December 6th
???? Where: Google’s new building, Europaallee 20, 8004 Zurich → please do not go to Brandschenkestrasse or another building in Europaallee ????
*Language*: English

???? Please read the application process below carefully.

*Agenda*
17:30 - 18:00 Doors open, appetizers & drinks ????
18:00 - 18:15 Welcome & Intro by Sara and Isaline
18:15 - 18:25 Barbara Gaca-Tworek
JavaScript Performance - how do we load scripts and why does it matter?
18:25 - 18:35 Q&A with Barbara
18:35 - 18:50 Break
18:50 - 19:10 Veronika Kuchynskaya
News SEO - editorial differences between Search and Discover
19:10 - 19:20 Q&A with Veronika
19:20 - 19:35 Break
19:35 - 20:05 Q&A with the Search Relations team. The Search Relation team will answer only pre-submitted questions. Participants can send their questions with their registration GoogleForm.
20:05 - 21:00 Socializing, more food & drinks ????
21:15 Goodbye & Good Night

???? JavaScript Performance - how do we load scripts and why does it matter?
by Barbara Gaca-Tworek

Even perfectly optimized scripts can wreak havoc on loading times if not handled correctly. In this talk, you will learn the basics of JavaScript loading and how one tiny line of code can significantly improve or downgrade a website’s performance. Let’s analyze script placement and different approaches to invoking code during the rendering process.

???? News SEO - editorial differences between Search and Discover by Veronik Kuchynskaya

To succeed as a Publisher website, journalists need to adapt the content they create to correctly impact the algorithm. Search is about increasing loyalty from readers with long evergreen content while Discover is a unique opportunity to attract new readership. New users are a must for any news website. How to search, and the way users and SEOs understand search has changed tremendously over the years. With tips and examples, let’s understand the different ranking factors affecting Search and Discover for News SEO.

???? READ THE APPLICATION PROCESS CAREFULLY ????
The event is free of charge but reserved for SEOnerdSwitzerland community members.
Entry accepted only with a valid COVID certificate for people on the guest list.
--> To enter a Google building, we need your full real name and email address. Everyone will receive a badge.

Here is how the registration process goes:
1: Register for the event with your full name on meetup
3:You will receive an email with a GoogleForm up to 5 days after your registration
4: Fill in the GoogleForm
Please provide the following to enable us to prepare badges, etc.:
your full name,
your email address.
5: Once your registration is accepted, you will receive a confirmation email by Nov. 11th. The confirmation email is your entry ticket to the meetup at Google. The confirmation email means you are on the guest list.

???? Due to the COVID situation, the meetup may be cancelled up to the very last meetup. SEOnerdSwitzerland cannot be held responsible for any travel arrangements community members make to come to the event.

This is an in-person meeting. There will be no recording and no YouTube video. People not attending the event cannot submit a question to the Google Search Relations team.