IAA MOBILITY 2025

The IAA has once again proved that it is the leading trade fair for mobility and the only automotive exhibition showcasing the entire value creation chain, from the development of individual ideas all the way to comprehensive mobility solutions. The new vehicle models were of course another focus of interest. But the IAA long ago became more than a motor show. It was dedicated to all aspects of mobility. It also supports the companies and exhibitors in the shift from automobile manufacturers to mobility service providers. Furthermore, at the IAA the OEMs and suppliers issued key statements about the development of electric mobility and about classical combustion engines. The German manufactu rers alone started an offensive for emissions-free and climate-neutral cars with over 150 electric models in the next few years. A total of 228 world premieres were celebrated. At the New Mobility World (NMW), the IAA offered an additional format for all new players in the world of mobility. It brought together innovators from all sectors, who develop new solutions, technologies or products for the mobility of tomorrow and beyond. The largest IT and technology firms were present – including Facebook, Google, SAP and Qualcomm. In all 7,000 visitors attended the NMW conferences, where a large number of ideas were presented by small startups. These ideas could facilitate the mobility of the future, either because they make it easier to communicate with other road users, or because vehicles will understand speech better, or simply because parking spaces will be better managed. Mehr lesen