Entrada gratuita / evento en español (see English text below) Una
mirada diferente de cómo utilizar la creatividad para la generación
de soluciones a problemáticas sociales y modelos de negocio
innovadores. “Houston, tenemos una oportunidad” busca romper con
la idea de que “de lo social no se vive”. Para esto conoceremos el
caso de Refugee Friendly, emprendimiento que busca generar inserción
sociocultural de personas refugiadas a partir de la generación de
amistad con personas locales. Alexandra Boiria y Bruno Sraer,
Fundadores y Directores de Refugee Friendly Alexandra es creativa
publicitaria especializada en creación de marcas y contenidos. Fuee
copywriter, freelance y premiada en el FePI. Siguió su camino
aplicando la creatividad al impacto social, desarrollando diversas
propuestas para la mediación intercultural con inmigrantes y
refugiados, de donde nació Refugee Friendly. A día de hoy, está
escribiendo una novela basada en hechos reales en colaboración con
Ousman Umar, Fundador de NASCO y coordinador África de Proactiva
OpenArms. Bruno es Licenciado en Marketing. Es consultor para
emprendedores y artistas, los acompaña para llevar sus proyectos al
siguiente nivel. Experimentado en investigación de mercado, en
sectores de: innovación de productos de consumo masivo,
comunicación, servicio post-venta y mercado de bebidas. Fuee
consultor de planeamiento estratégico para Coca-Cola Company
Latinoamérica y emprendedor en el sector textil. Trabaja con
técnicas de creatividad para el diseño de soluciones y creación
de modelos de negocio innovadores. Entrada gratuita Evento en español
ENG Free talk about a different perspective of how to use creativity
to develop solutions to social problems and innovative business models
"Houston, we have an opportunity" seeks to end with the idea that
”you can't make a living from a social impact organization”.
That’s why we’ll learn about the Refugee Friendly case, an
entrepreneurship that seeks to generate sociocultural insertion of
refugees based on building friendship with local people. The event
will be held in Spanish Free entrance About the speakers Alexandra
Boiria and Bruno Sraer are Founders and Directors of Refugee Friendly
Alexandra is an Advertising creative specializing in brand and content
creation. She was a copywriter, freelance and awarded in the FePI. He
continued his journey applying creativity to social impact, developing
various proposals for intercultural mediation with immigrants and
refugees, from which Refugee Friendly was born. To this day, she is
writing a novel based on real events in collaboration with Ousman
Umar, Founder of NASCO and Africa coordinator of Proactiva OpenArms.
Bruno has is a consultant for entrepreneurs and artists, he
accompanies them to take their projects to the next level. He works
with creativity techniques to design solutions and create innovative
business models. With a Degree in Marketing, he experienced in
research of the market in sectors like innovation of mass consumer
products, communication, after-sales service and beverage market. He
was a strategic planning consultant for Coca-Cola Company Latin
America and an entrepreneur in the textile sector. The event will be
held in Spanish Free entrance
culture
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14/12/2019 Last update