Congress, Helsinki

PRE-CONFERENCE EVENT, 11 June 2026  What will define the era in which future generations will live and work? As artificial intelligence and digital technologies transform every aspect of our societies and economies, the real question is not whether change is coming — but how we choose to shape it. Join us as we open the conference with an inspiring keynote trend presentation that sets the stage for the conversations ahead. From there, we will dive into the fascinating world of label design. Discover fresh ideas, explore the outstanding entries of the EPDA Label Design Challenge, and celebrate creativity and excellence as we honor the winning designs together. CONFERENCE, 12 June 2026  In a world that moves faster every day, how do we protect the depth of our thinking while meeting the demands of rapid production? This conference explores how deliberate thought fuels work that remains creative, meaningful, and culturally responsible, even under pressure. Together, we will discuss how to balance disruption with timelessness, and how to maintain emotional depth in a world of constant stimuli. Finally, we confront one of today’s greatest creative challenges: originality in times of excess. In a globalised landscape saturated with trends and content, how do we create work that stands apart? How do we remain authentic, relevant, and distinct? Join us for inspiring talks, critical conversations, and fresh perspectives on shaping thoughtful design in accelerated times.