Social Media Intelligence SOCMINT - Training Course

SOCIAL MEDIA INTELLIGENCE SOCMINT TRAINING COURSE THE 2 DAY SOCIAL MEDIA INTELLIGENCE SOCMINT TRAINING COURSE WILL EQUIP DELEGATES WITH THE PRACTICAL SKILLS AND CONFIDENCE TO SEARCH ACROSS KEY SOCIAL NETWORKS TO IDENTIFY INFLUENCERS, MONITOR KEY TOPICS AND EXTRACT ACTIONABLE INTELLIGENCE TO ASSIST DECISION SUPPORT. THE SOCIAL MEDIA INTELLIGENCE TRAINING IS ALSO AVAILABLE AS AN ONSITE AND CLIENT CUSTOMISED PRIVATE COURSE. PLEASE CONTACT THE COURSE ADMINISTRATOR FOR DETAILS. WHO SHOULD ATTEND: THE PROGRAMME IS PARTICULARLY SUITED FOR : * Analysts * Policy officers * Information professionals * Researchers All delegates will complete the training course with their own SOCMINT analysis dashboard customised to their work requirements WHY YOU SHOULD ATTEND: * The practical and straight-forward training will turn the complex into the simple and equip delegates with the practical skills needed to improve productivity and gain key information to assist decision support * All the social media channels and digital tools we use are free and easy to use – they are cloud services and can be accessed after the training on any PC, laptop, tablet or mobile * Gain hands-on, practical skills and the confidence to immediately use Social Media Intelligence SOCMINT in everyday work * Understand how Twitter, LinkedIn, and Hootsuite can be used as well as a range of additional digital tools * Create an initial social media management dashboard (using the free version of Hootsuite) that can be used immediately for everyday work and enhanced over time * Learn how to identify influencers, enhance information gathering and improve decision support WHAT ARE THE BENEFITS: TWO DAYS OF PRACTICAL, APPLICABLE, HANDS-ON TRAINING THAT CAN BE APPLIED IMMEDIATELY. * Increase productivity and access to knowledge by taking advantage of social media intelligence * Confidence and empowerment based on acquiring practical hands-on skills * Understand how Twitter, LinkedIn, and Hootsuite can be used as well as a range of additional digital tools * Create an initial social media management dashboard (using the free version of Hootsuite) that can be used immediately for everyday work and enhanced over time * Learn how to identify influencers, enhance intelligence gathering and improve decision making   Delegates will learn how to use social media geo-location tools WHAT YOU WILL GET: * Two full days of social media intelligence SOCMINT training * Lunch and catering included * A hand-picked digital toolkit directory for future reference * One month help-desk support by phone or e-mail after the training COURSE AGENDA SOCIAL MEDIA INTELLIGENCE SOCMINT  TRAINING COURSE (2 DAY) DAY 1 – 9.00AM TO 6.00PM * Introductions – you, me, what do you want from the training? * Latest statistics, trends, demographics and research * The importance of listening & the importance of content * Best practice social media guidelines & behaviour, how to build an online reputation, do’s and don’t’s * Overview of the main social media channels and digital tools and how they can be used for social media intelligence * Practical Session – Twitter: Creating a personal Twitter profile, settings, Twitter search, identifying influencers, Twitter lists, creating and sharing content, monitoring specific topics, discreet monitoring of individuals, growing followers, Twitter ads, using Chrome extensions to assist productivity * Practical Session – LinkedIn: Creating and optimising a personal LinkedIn profile, settings, advanced search, discreet advanced search, LinkedIn groups, LinkedIn ads, recommendations * Practical Exercise 1: Using Twitter for social media intelligence * Practical Exercise 2: Using LinkedIn for social media intelligence * Q&A – End of day one DAY 2 – 9.00AM TO 6.00PM * Group Discussion – Recap of learning from Day 1 * Practical Session – Hootsuite: Creating a free personal Hootsuite account, settings, importing Twitter & LinkedIn, creating real-time information streams from Twitter lists, identifying, monitoring and engaging, scheduling content, advanced search, geo-location search, scheduling content, automated analytics, and reporting * Practical Exercise 3: Using Hootsuite for social media intelligence * Practical Session – Using digital tools: Using a variety of free digital tools, delegates will learn additional skills including how to identify when a target is most likely to be online and also their possible geo-location * Demo – Best practice target engagement – Having identified a target, listened to their interests and discovered when they are most likely to be online, how can you engage and influence them? * Social media intelligence case studies – Delegates are shown and discuss 4 successful social media intelligence case studies * Next steps – Delegates are shown a 4-week social media intelligence plan to help embed learning * What have you learned? – Each delegate confirms the top 2 things they have learned * Q&A – End of course * Any questions? The Social Media Intelligence SOCMINT training is available as an onsite and client customised private course. Please contact the course administrator for details. COURSE TUTOR Andy Black – Tutor for SOCMINT course ANDY BLACK [https://uk.linkedin.com/in/andyblack1]   Andy has over 25 years’ experience in the software and information services sector. He has worked for companies including Perfect Information, Excalibur Technologies and Business Objects and for clients including Jane’s Information, Reuters and Clifford Chance.  In 2005 he switched to marketing, PR and communications and has since been Head of Digital for a leading PR firm, managed Honda’s social media monitoring, directed lead generation social media campaigns for Vodafone as well as training B2B sales and marketing teams in digital skills and social selling. Andy is a contractor to the UK Govt and trains diplomats at the Foreign and Commonwealth Office in digital diplomacy, he is also a tutor on the Public Diplomacy and Global Communications [https://www.ucl.ac.uk/anthropology/study/ma-public-diplomacy-and-global-communication] MA at UCL.  FAQS  WHAT ARE MY TRANSPORT/PARKING OPTIONS FOR GETTING TO AND FROM THE EVENT? Parking is difficult and expensive. The nearest tube is Paddington and it's only a 4-minute walk from the venue HOW CAN I CONTACT THE ORGANISER WITH ANY QUESTIONS? Yes, you can call the organiser on 07881 314570 if you have any questions  WHAT'S THE REFUND POLICY? Fees can be refunded up to 7 days before the event, after this date there are no refunds  IS MY REGISTRATION FEE OR TICKET TRANSFERRABLE? Yes, if you buy a ticket it is transferable  IS IT OK IF THE NAME ON MY TICKET OR REGISTRATION DOESN'T MATCH THE PERSON WHO ATTENDS? Yes WHAT DO I NEED TO BRING TO THE TRAINING? All you need to bring is a wifi enabled laptop. Lunch and refreshments are not included in the price but can be bought from the venue, from nearby cafes or brought in.  WHAT DO I NEED TO PREPARE FOR THE TRAINING? All delegates need to set-up or have existing Twitter, LinkedIn, Google and Hootsuite accounts and will use Chrome as the default browser for the training. Please make sure you remember your usernames and passwords!