This course is ideal for marketers and content creators from B2B or
service-based businesses that have a good understanding of SEO for
lead GENERATION BUT ARE NOW SEEKING TO FURTHER ADVANCE THEIR KNOWLEDGE
AND SKILLS. You will enhance knowledge of more technical aspects of
organic search marketing and gain a host of new tools to utilise
within your business.
WHERE? CTI Digital Offices, Manchester
WHEN? 9th June, 9am - 1pm
PRICE? £200 + VAT
(We also offer group discounts if you want to send your whole team.
For more information please contact t.eastwood@ctidigital.com)
_"The knowledge of the presenters was fantastic. There was so much to
take away!"_
Brendan Douglas
Search Engine Optimisation is the practice of creating and optimising
digital content to best appear within search engines. Organisations
with B2B, Professional Services, Public Sector, and other
service-based organisations have a complex conversion funnel that
requires varying content prevalence.
We will cover areas of SEO such as on-page practices, targeted
campaign pages, technical SEO and more to target your content to the
appropriate conversion points. Here is a list of topics that will
receive training in;
TECHNICAL SEO
Learn more advanced technical SEO practices that ensure your site can
be indexed by search engines. Including crawling & indexation, using
robots.txt canonical tags and an introduction to Screaming Frog
crawling tool.
TARGET CAMPAIGN PAGES
Learn how to build landing pages that convert.
SITE SPEED
Learn about the importance of optimising JavaScript, CSS and images to
boost your site speed.
STRUCTURED DATA
Discover the importance of structured data and how it can support your
click-through rate from search engines.
LOCAL SEO
Discover what local SEO is, why it's important and how you can benefit
from it.
INTERNATIONAL SEO
Discover the practices that are bespoke to international SEO and how
you can tailor your efforts to audiences in other countries and who
speak different languages.
CONTENT MARKETING & OUTREACH
Learn how and why creative content campaigns with outreach promotion
can really boost your SEO performance.
AFTER THE SESSION
The training session will end at 1pm, but not before a chance to test
your knowledge with a fastest-finger-first quiz. There will be prizes
at stake, so make sure you’re paying attention! We’ll also provide
a buffet lunch, presenting the perfect opportunity to network or ask
our trainers for further advice. (If you have any dietary
requirements, please let us know in advance.)
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10/06/2020 Last update