Two-Day ABM Advanced Workshop

Two-Day ABM ADVANCED WORKSHOP April 15 - April 16 Members ₹ 48,000.00 Non-members ₹ 58,000.00 INDIA, Training, Event ITC WelcomHotel, BENGALURU, Karnataka This program is designed for experienced marketing professionals who want to deepen their knowledge and competency in ABM with a deep dive into ITSMA’s 7-step approach to implementing ABM, backed by research and case studies. It provides immersion in the methodology, best practices, and skills that ABM-ers need to accelerate growth and advance reputation and relationships with the most important accounts. ITSMA Program Facilitators Dave Munn , President & CEO, ITSMA and co-author of ITSMA’s ABM book “A Practitioner’s Guide to Account-Based Marketing” Rohit Lodhi , Vice President, Strategic Services, ITSMA and ABM Lead, ITSMA, INDIA What will you learn? Specifically, the program helps you learn how to: Understand the value and impact of ABM, including the three distinct types (One-to-One, One-to-Few, One-to-Many) Implement the key essentials for a successful ABM program Identify priority accounts for ABM Develop new insights into accounts Design targeted propositions that show clients the value you can bring to their strategic priorities Craft marketing messages and campaigns that resonate with clients Create and sustain deep, long-term relationships with executives in key accounts Execute integrated ABM campaigns Measure your impact in terms of reputation, relationships, and revenue in each account The program provides a unique opportunity to learn from top ABM experts, explore real-world case studies, actively participate in discussions on various ABM scenarios (One-to-One, One-to-Few, One-to-Many), and network with marketers facing similar ABM challenges. Schedule The two-day WORKSHOP BEGINS EACH DAY AT 9:00 am and runs until 6:00 pm. Pricing Program Fee: For ITSMA members – INR 48000 + Taxes For non-members – INR 58000 + Taxes Early bird discount of INR 3000 for registration before March 21, 2020. Please contact Benifer Irani to receive a discount code. Program fee includes individual WORKSHOP FEES (plus lunches and refreshments) and program materials. Travel and accommodation expenses are extra and the participant’s responsibility. Group discounts are applicable based on group size confirmations, please contact Benifer Irani at birani@itsma.com for more information. All participants will receive an ITSMA ABM Participation Certificate, but are able to become ABM-certified through our global ABM Certification & Mentoring Program . General Cancellation, Refund, and Photo Policies Cancellations and substitutions must be in writing and forwarded to ITSMA via email to Benifer Irani . Full refund or future event credit given 30+ days prior to the event Partial cancellation fee 3–29 days prior to the event. Substitutions possible. See our refund policy for details. No shows will incur the full event fee Substitutions for this program must be approved by ITSMA prior to the start of the program Participants at this event agree to allow ITSMA to take photos during the event. Pictures captured by ITSMA’s photographer may be used in future promotional materials or presentations. For questions or concerns, please contact us at info@itsma.com . When you register for an ITSMA event, you agree to these terms. Venue ITC WelcomHotel, BENGALURU 46, Richmond Rd, Victoria Layout, BENGALURU, Karnataka, 560025 Venue phone +91 80 2500 1700 Venue website https://www.itchotels.in/hotels/bengaluru/welcomhotelbengaluru.html [https://www.itchotels.in/hotels/bengaluru/welcomhotelbengaluru.html] This event is available for to employees of an ITSMA member company. It’s also available for sale to non-members. ₹ 58,000.00 Sign me up Become a member and gain access to all our tools and resources! Share this page Related events Two-Day ABM Advanced Workshop April 15 - April 16 Sign up ITSMA Account-Based Marketing Certification and Mentoring Program – Kickoff Workshop (October 2020) October 20 - October 21 Sign up Cognizant’s Staying Human: An AI Interview Series April 30 @ 11:00 am - 11:30 am EDT Sign up Want to gain free access to all our tools and resources? Become a member and get access to the latest insight from ITSMA. Become a member ITSMA HOT TOPICS! Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership ITSMA HOT TOPICS! Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership