STRATEGIC MANAGEMENT : The proven best practices to achieve business goals

STRATEGIC MANAGEMENT :  PROVEN BEST PRACTICES TO REACH THE GOALS  EVERY PLAN AND ACTION IS STRATEGIC.  IT HAS A CLEAR SET OF GOALS AND THE BEST WAY OF GETTING THERE BEARING THE DYNAMIC SCENARIO WITH FULL OF VARIABLES THE BUSINESS IS IN.  SCENARIO PLANNING a strategic planning approach designed to keep us out of the deadly trap for trying to plan for an unknown future without first adequately challenging for current beliefs and prejudices. BEST CASE SCENARIO * Revenue increase by 5% and other factors remain the same. * Cost decrease by 5% by revenue remain the same. WORST CASE SCENARIO * Revenue decrease by 5% and other factors remain the same. * Cost increase by 5% but revenue remain the same. INTRODUCTION TO STRATEGY CONCEPTS * the purpose of strategies in business * Where are we -  evaluate current perforamance * whre we want to go - setting up goals and direction * How do we reach there -  key result areas * Determining the action plans - the key performance indicators * Putting all in one page -  the strategic maps _COURSE CONTENTS_ * _Introduction and overview_ * _Core concepts and analytical tools_ * _Crafting a strategy_ * _implementing and executing the strategyd _ * _Marketing positioning_ * _Profit modelling_ * _Cash flow modelling_ * _Return on Equity Model_ THE FIVE GENERIC COMPETITIVE STRATEGIES * Overall low cost provider * Focussed Low cost  * Broad diversification strategy * Focused differentiation WHAT DOES STRATEGY MEANS * What business are we in? * What forces are redefining our environment, especially in terms of customers and competitors * From diagnostic purposes what is our internal assessment of resources and capabilities. * What are our objectives * what action we have to realise these objectives * From the action plans how do we determine our structure , staffing systems, information needs and incentives * How do we control and monitor the process. COMPETITIVE EDGE:  A STRATEGIC MANAGEMENT MODEL * Core Analysis * Strategy formulation * Strategy implementation * Firm performances - results CASE STUDY 1 * Conduct SWOT analysis of an existing company  * Strategies that could be developed arising from the SWOT analysis. CASE STUDY 2 * Current approaches to crafting and executing a company's strategy see it as comprising at least five interrelated and integrated phases.  Describe these phases and indicate how they apply within the context of the operations of one company in Malaysia. STRATEGY PROCESS * Strategy formulation * Strategy implementation * Strategy evaluation