STRATEGIC MARKETING by the strategic formula and models approach*

STRATEGIC MARKETING BUDGET  :  CREATING COMPETITIVE ADVANTAGETWO DAY INTENSIVE WORKSHOP ON HOW TO WRITE A MARKETING BUDGET AND JUSTIFY IT TO TOP MANAGEMENT. DAY ! :  THE DIAGNOSIS DAY2:  THE PLANS TARGET GROUPS All marketing practitioners, product developers including entrepreneurs and directors and business analyst OBJECTIVE Participants should be able to write a complete marketing budget that would create value to the company. TRAINING METHODOLOGY Case study through group dynamics and output presentation. COURSE CONTENTS:   Please bring your own note book and pen drive. * Industry gap analysis in marketing * Marketing problems and issues * SWOT identification * Market repositioning * Market Segments and targeted customers * Target Profile * Marketing Srategies * Cost volume Profit analysis to set the size * Product and market developments * E-market developments * Business models to support marketing * ROE positioning and strategising *  Market impact study through simulations * ROI feasibility on marketing change * Control and evaluation SUPPLEMENTARY NOTES * What is marketing * who are the marketing people * Main area and tactics * Product development * Marketing plans  * Advertising * consumer and product details CORPORATE OBJECTIVES Building a background * Goal measurements * Obstacles * Forecasts * Strengths and weaknesses * Strategies * Tactics * Products and Services * Correct weaknesses