Digital Marketing Professional Certification Program
Thu 17
October 2019
7:30 PM
- 10:00 PM
Ended
ARE YOU READY TO BECOME A HIGHLY PAID, IN-DEMAND DIGITAL MARKETING
PROFESSIONAL IN 90 DAYS ?
THE DIGITAL LANDSCAPE IS MOVING AT LIGHTNING SPEED. EVERY INDUSTRY HAS
BEEN AFFECTED BY THE ADVANCES IN DIGITAL—FROM RETAIL TO BRANDS AND
AGENCIES. HAS YOUR MANAGER RECENTLY ASSIGNED A DIGITAL MARKETING ROLE
TO YOU? ARE YOU A PROJECT OR ACCOUNT MANAGER AT A CREATIVE AGENCY? DO
YOU WORK FOR A SMALL COMPANY OR A START-UP, AND HANDLE ALL THINGS
DIGITAL ON YOUR OWN? THEN THIS BOOTCAMP MAY BE JUST WHAT YOU NEED!
SPECIFICALLY CREATED FOR STUDENTS AND PROFESSIONALS INTERESTED IN
GAINING A DEEPER UNDERSTANDING OF EVERYTHING DIGITAL MARKETING CAN
ENCOMPASS.
THIS ACTIVITY-DRIVEN CLASS WILL EQUIP YOU WITH TIPS AND STRATEGIES ON
HOW TO DEVISE YOUR BRAND AND COMMERCIALIZATION STRATEGY, WHAT DIGITAL
CHANNELS ARE AVAILABLE TO YOU AND HOW TO USE THEM, AND HOW TO TRACK
AND ANALYZE ALL OF YOUR MARKETING EFFORTS WITH DATA-DRIVEN DECISIONS.
[FACT] DIGITAL MARKETING IS THE FUTURE OF THE MARKETING
There is no denying the fact that digital marketing is on the rise.
Digital marketing has grown from a dubious trend to a significant
influence in a comparatively short period of time.
By now you’ve probably heard the hype – digital marketing skills
are in serious demand and the digital skills gap is set to widen, the
job market is booming (and quite frankly bursting at the seams) and
brands are putting more of a focus on digital marketing than ever
before. Bigger budgets, increased pay and more career choice are just
some of the benefits digital marketing professionals can look forward
to this year and beyond.
LEARN FROM THE NO.1 DIGITAL MARKETING TRAINING COMPANY IN MALAYSIA
This course breaks down digital strategy to its fundamental core: Why
does my business exist and why do my customers care? Students will
walk away with a holistic and actionable understanding of the current
digital landscape to drive success and growth for their business.
We use a structured PROGRAM CALLED RACE:
* R - Reach
* A - Act
* C - Convert
* E - Engage
THE 3 BIG BENEFITS OF BEING A DIGITAL MARKETING EXPERT
GENERATE MORE LEADS FOR YOUR BUSINESS
BECOME AN IN-DEMAND PROFESSIONAL
GET PAID MORE THAN YOUR PEERS
INTRODUCING DMC’S DIGITAL MARKETING PROFESSIONAL CERTIFICATION
PROGRAM
LESSON 1 – INTRODUCTION TO DM
* Setting Your Goals _(Online Learning)_
* Understanding Your Customer’s Persona
* How to Write Great Content For Your Target Persona
LESSON 2 – SETTING UP YOUR WEBSITE
* What is WordPress _(Online Learning)_
* Setting up Domain and Hosting_ (Online Learning)_
* Setting up Your First WordPress Site
* Customising the Basic Layout
* Setting up Theme on WordPress
* Setting up Contact Form
LESSON 3 – SOCIAL MEDIA MARKETING (INSTAGRAM)
* Setting Up Instagram Account_ (Online Learning)_
* How to Use Instagram as a Business Marketing Tool
LESSON 4 – SOCIAL MEDIA MARKETING (YOUTUBE)
* Setting Up YouTube Channel
* How to use YouTube Marketing to Generate Leads
* Understanding YouTube SEO
* Ranking Your First Video on YouTube
* Using Software to Create Professional Videos to rank on Google
LESSON 5 – SOCIAL MEDIA MARKETING (LINKEDIN) – VIDEO SERIES
* Setting Up LinkedIn Profile
* How to Optimise Your Linkedin for Business Use
LESSON 6 – SEARCH ENGINE OPTIMISATION
* Basic of SEO
* How to Identify Keywords that Has Searches
* Competitor Analysis
* Onpage Optimization
* Offpage Optimization
* _*Using Marketing Samurai (Online Learning – Download Samurai)_
LESSON 7 – GOOGLE ANALYTICS
* Why Google Analytics
* How Google Analytics Works
* Google Analytics Set Up
* Understanding Overview Analytics Report
LESSON 8 – GOOGLE PAID ADS (PART 1)
* Understanding the Type of Google Paid Ads
* Setting Up Your Google Ads Account
* Setting up Google Search Campaign
LESSON 9 – FACEBOOK PAID ADS
* Understanding Types of Advertisements in Facebook
* Best Methods in Using FB Paid Ads
* Setting up and Optimizing a FB Campaign
* Setting Up Facebook Remarketing_ (Online Learning)_
LESSON 10 – GOOGLE PAID ADS (PART 2)
* Setting up Google Display Campaign
* Google Remarketing _ (Online Learning)_
* Setting up Conversion Tracking _(Online Learnin)_
LESSON 11 – E-MAIL MARKETING
* Understanding the Importance of Email Marketing
* How to Craft Email for Higher Inbox
* How to Increase Open Rate of Email
* How to Set up an Email Campaign on Autopilot_ (Online Learning)_
_LESSON 12 – WHATS NEXT? WHAT IS MY PATH? _
* Your Journey to Become A Digital Marketer
* Your Journey to Set Up A Digital Marketing Agency
* Your Journey to Become A Digital Marketing Trainer
* Current Trends To Make Money Online via E-Commerce
* Current Trends To Make Money Online via Affiliate Marketing
WHY STUDY DIGITAL MARKETING WITH DMC?
We are one of the pioneers of digital marketing in Malaysia. We
consulted and created digital marketing courses for universities and
institutions.
We teach only what works today. Our courses are all up-to-date and we
only focus on strategies that work, not just theories.
We have a wealth of practical experiences. We manage many big
corporations and SME accounts in digital marketing helping them to
generate leads and awareness.
We simply care about you. We know how to make you comfortable and want
to see you succeed in digital marketing.
WHO WE ARE?
We have over 48 years of combined experience, we help organisations &
individuals take advantage of the opportunities created from digital
disruption. Our specialty is creating long-term digital academies to
effect major change within large organisations. We use proprietary
research techniques and our experience to identify your requirements
and customise digital development programs. Our training philosophy is
focused on highly practical knowledge that delegates can use straight
away.
OUR PAST TRAININGS
ATTEND OUR 90 MINUTES SHARING TO EXPLORE IF YOU REALLY WANT TO BE A
HIGHLY PAID DIGITAL MARKETER.
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18/10/2019 Last update
Digital Marketing Consultancy Sdn Bhd
No E-702, Block E, Pusat Dagangan Phileo Damansara 1, No.9, Jalan 16/11, Petaling Jaya, 46350, Selangor, MY