All marketing practitioners, product developers including entrepreneurs and directors and business analyst
Participants should be able to write a complete marketing budget that would create value to the company.
Case study through group dynamics and output presentation.
Please bring your own note book and pen drive.
Industry gap analysis in marketing
Marketing problems and issues
SWOT identification
Market repositioning
Market Segments and targeted customers
Target Profile
Marketing Srategies
Cost volume Profit analysis to set the size
Product and market developments
E-market developments
Business models to support marketing
ROE positioning and strategising
Market impact study through simulations
ROI feasibility on marketing change
Control and evaluation
Building a background