RECOMMENDED FOR STUDIO OWNERS, SELF-EMPLOYED CREATIVES AND AGENCY
ACCOUNT MANAGERSIf the thought of keeping your sales pipeline filled
makes your skin crawl, you are not alone. Few people ‘enjoy’ the
sales process, and even fewer feel particularly good at it.
If you are a studio owner, a self-employed creative, or an agency
account manager with sales-based KPIs, then you will know what sales
pressure feels like. You will likely carry the burden of maintaining a
constant revenue stream for your business – an even heavier burden
if you employ staff.
Creative businesses voraciously compete for a finite pool of clients.
When you have sales responsibility, the pressure is on to not only
source new business but to increase revenue for the clients you
already have.
This workshop will help you to take the sting out of selling and give
you practical tools to navigate the world of new business development.
This workshop will cover:
* Uncovering your USP.
* Where to look for new business.
* Cold calling: what to say and who to say it to.
* How to get past the ‘gatekeepers’.
* How to handle rejection.
* How to cross-sell and up-sell.
* How to track your calls.
* How to keep your pipeline filled.
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ABOUT THE FACILITATOR:
Sarah Ritchie
Sarah Ritchie has walked in your shoes! She has spent 25 years in
design and advertising account management, which included 10 years
running her own, successful graphic design business. These days Sarah
works for 3rdeye Consulting and specialises in supporting account
managers and strengthening agencies. She is also the author of the
2018 book “How to Wrestle an Octopus: an agency account manager’s
guide to pretty much everything”.
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14/11/2019 Last update