2DAY INTRO TO SERVICE DESIGN | WELLINGTON
IN THIS INTENSIVE, HANDS-ON 2 DAY COURSE WE PROVIDE YOU WITH TOOLS AND
TECHNIQUES TO BETTER UNCOVER AND ARTICULATE USER NEEDS, BUILD GREAT
SERVICE CONCEPTS, CLEARLY ARTICULATE THEM AND CREATE COMPELLING
EXPERIENCE PROTOTYPES TO TEST AND DEVELOP YOUR IDEAS.
OVERVIEW
The workshop takes you stage by stage through a service design
project. As well as hands-on experiences using specific tools and
techniques we walk through the theory and explore different real-world
case studies before reinforcing our learning through structured
reflection.You'll leave with a toolkit of methods and techniques which
you can apply in your workplace and a fresh approach for defining and
tackling challenges.Some of the tools and techniques covered:
* Understanding customer needs
* Journey Mapping
* Deconstructing Experiences
* Creating Service Prototypes
* Service Blueprinting
VALUE OF A SERVICE DESIGN APPROACH
Service Design is a human-centered approach to the design and
development of products and services. In addition to placing users at
the centre of the process, it's highly collaborative, it takes a
holistic view across any experience, integrates human, physical and
digital interactions and aligns customer facing touchpoints with
backstage operational functions.In addition to creating new services,
a service design approach can be used to:
* Better understand and assess your current provision through the
eyes of your customer experience, what’s working, not working,
what’s adding value or not.
* Evaluate the effectiveness your own internal processes and
systems, where are your efforts adding value and where aren’t they?
* Identify territories and opportunities to create new (or evolve
existing) products, services or experiences, creating new value for
our customers, strengthening existing relationships.
* To align your organisation around one view of the customer and
make better strategic decisions.
WORKSHOP PRINCIPLES
These are fundamental workshop characteristics and values which drive
our structure, activities and delivery: Learner-centered Our workshops
are underpinned by a learner-centered approach. Participants learning
intentions are defined, captured and reflected upon through the two
days. Learn by Making We’re very hands-on, creative and
experimental! We believe with design you have to experience it to
learn it, through active doing and making. Collaboration We believe in
effective collaboration and being able to bring multiple perspectives
to tackle any design challenge. Real-world relevance We build learning
experiences around real-world exemplars & activities so what is learnt
is immediately relevant & actionable.
WHO IS IT FOR?
This program is ideal for professionals from any industry who are
tasked with problem solving and are looking for new approaches to
finding solutions. No prior knowledge is required to do this course
but some awareness or exposure to the approach is preferable.
WHAT SHOULD I BRING?
All materials are provided. We don't provide lunch but do provide
fruit and snacks and do a coffee run!
FACILITATOR
This course is facilitated by Richard Shed. Richard is a DESIGN LEAD
WITH OVER 18 YEARS OF EXPERIENCE IN THE FIELDS OF PRODUCT, SERVICE AND
INTERACTION DESIGN ACROSS BOTH EUROPE AND NEW ZEALAND. Richard
currently works with Thoughtfull DESIGN AUCKLAND WHERE HE HAS LED A
NUMBER OF STRATEGIC DESIGN AND INNOVATION PROJECTS FOR XERO, Fonterra,
Air New Zealand and Ngai Tahu Tourism. Richard has previously taught
DESIGN AT ST MARTINS AND KINGSTON UNIVERSITIES IN LONDON, at CCID in
Copenhagen and the Interaction DESIGN INSTITUTE IN BEAUTIFUL IVREA,
Italy.www.richardshed.com
[http://www.richardshed.com/]www.thoughtfulldesign.com
[http://www.thoughtfulldesign.com/]
TERMS & CONDITIONS
20 people maximum.
We will notify and refund you if this event is cancelled.
No refund for withdrawal within 24 hours of the workshop date.
50% refund for withdrawal within 8 days of the workshop date.
Tickets are transferable to other people but not to other UX Gym
courses.
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06/06/2020 Last update