Stories – the secret behind every great brand

Researchers have proven that our brains respond to stories completely differently than informative presentations with data. As we listen to the story, because of the combination of emotional, cognitive, and physical stimuli, the information we hear is written deep into our subconscious. And of course, this is of great interest to all of you who work in sales. And how do we create a story that sells a product? With the help of Storytelling ! All great brands have a few things in common – an ingenious product, a passionate team, excellent marketing and sales skills … and, of course, an excellent story that is told and retold through every product they sell and service they provide. What are the secrets to great st ories? What are the key elements ? What makes a good hero ? What are the typical mistakes that copywriters make when creating a brand story? How do brand stories help you form your value propositions ? Join our hands-on workshop and become a storytelling expert with Vesna Sodnik, a master communication skills trainer and coach. The lecture will be in English. WHEN: Wednesday, 4 March, 2pm – 5pm WHERE: ABC Accelerator, Lecture Room The lecture is for free! Hurry up, there is only a limited amount of seats! Sign up now! The event is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The operation is being carried out under the “Operational Program for the Implementation of the European Cohesion Policy 2014-2020”, priority axis: “3 Dynamic and competitive entrepreneurship for green economic growth”. www.eu-skladi.si