JAMES COOK MEDIA AND PLATFORMA COWORKING SPACE PROUDLY PRESENT:
FREE MARKETING MASTERCLASS: STORYTELLING IN THE DIGITAL AGE
WHO: FILM-MAKERS, MARKETERS, & BUSINESS OWNERS
WHAT: FREE MARKETING MASTERCLASS.
WHEN: 6:30 PM, 24 APRIL, 2019
WHERE: PLATFORMA COWORKING SPACE, 17/52 BOGDANA KHMELNITSKOGO, KYIV
WHY: WHY NOT? IT'S FREE, COOL PEOPLE, AND AWESOME SPACE.
DESCRIPTION:
IT'S THE GOLDEN AGE OF MARKETING.
THERE'S NEVER BEEN A BETTER TIME TO PROMOTE YOUR BUSINESS.
MARKETING HAS NEVER BEEN EASIER, RIGHT?
THE COST OF SETTING UP AND HOSTING A WEBSITE HAS DROPPED TO NEXT TO
NOTHING.
FACEBOOK, YOUTUBE, TWITTER. ALL FREE.
ANYONE CAN GET THEIR WORD OUT THERE.
SO WHY IS IT SO HARD TO GET ANYONE TO CARE?
BECAUSE IT'S SO EASY TO TELL YOUR STORY ONLINE, EVERYONE'S DOING IT.
EVERYONE HAS A STORY TO TELL.
THERE'S NEVER BEEN MORE 'NOISE' IN THE WORLD OF MARKETING.
THAT IS THE PARADOX OF THE DIGITAL AGE.
TO GET PEOPLE TO FINALLY PAY ATTENTION TO YOUR MARKETING, YOU HAVE TO
DO SOMETHING DIFFERENT.
YOU CAN DO EVERYTHING RIGHT IN DIGITAL MARKETING. BUT IF YOU DON'T GET
ONE THING RIGHT, NOTHING ELSE MATTERS.
STORY.
_STORY MATTERS._
NOW MORE THAN EVER.
BOMBARDED BY ENDLESS STREAMS OF INFORMATION, YOUR AUDIENCE IS CRYING
OUT FOR SOMETHING THEY CAN CONNECT WITH.
LOOK AT TESLA MOTORS.
WITHOUT EVEN A SHRED OF PROFIT, IT IS NOW THE WORLD'S MOST VALUABLE
CAR COMPANY. VALUED HIGHER THAN GM AND FORD, WHICH ACTUALLY HAVE
SIGNIFICANT PROFITS.
WHY?
ELON MUSK IS A MASTERFUL STORYTELLER.
BUT NOT IN THE WAY YOU MAY THINK.
IT'S NOT ABOUT HIS STORY (AS INSPIRING AS IT IS).
IT'S ABOUT THE STORY HE HELPS US TELL OURSELVES.
BUT...
STORYTELLING IS GREAT IN THEORY.
BUT HOW CAN YOU ACTUALLY APPLY IT TO YOUR BUSINESS?
THAT'S WHAT WE ANSWER IN THIS FASCINATING, 2.5 HOUR PRESENTATION ON
STORYTELLING AND MARKETING, AT PLATFORMA CO-WORKING SPACE IN THE HEART
OF KIEV.
JOIN SAMUEL P.N. COOK, THE FOUNDER OF JAMES COOK MEDIA FOR A LIVE,
INTERACTIVE PRESENTATION CALLED:
_STORYTELLING IN THE DIGITAL AGE_ ON WEDNESDAY, 6 PM, 13 MARCH AT
PLATFORMA LEONARDO CO-WORKING SPACE IN THE HEART OF KIEV (RIGHT NEXT
TO THE NATIONAL OPERA HOUSE).
THIS 2.5-HOUR WORKSHOP WILL START WITH A 2 HOUR TALK ON HOW TO APPLY
STORYTELLING IN YOUR BUSINESS.
WE WILL FINISH THE TALK WITH A 30 MINUTE Q&A.
_WHO IS THIS FOR?_
THIS TALK IS DESIGNED TO EDUCATE THE KIEV MARKETING COMMUNITY ON THE
ART OF STORYTELLING USING CUTTING EDGE TECHNOLOGY TO DELIVER IT.
PROFESSIONAL MARKETERS: IF YOU ARE A PROFESSIONAL MARKETER, THIS
PRESENTATION IS FOR YOU. WHETHER YOU ARE LOOKING FOR A JOB, OR ARE
HAPPY IN YOUR CURRENT POSITION, WE ARE HAPPY TO HAVE YOU JOIN OUR
COMMUNITY.
BUSINESS OWNERS: IF YOU HAVE YOUR OWN COMPANY AND WANT TO LAUNCH YOUR
PRODUCT ONLINE, THIS PRESENTATION WILL HELP SHOW YOU HOW TO DO IT
YOURSELF. WE HAVE AN ONLINE EDUCATION PROGRAM AND SOFTWARE TO HELP YOU
WITH ANY OF YOUR MARKETING NEEDS.
PLEASE NOTE: THIS PRESENTATION WILL BE GIVEN IN ENGLISH WITH NO
TRANSLATION.
THIS TALK IS BROKEN DOWN INTO FOUR PARTS.
1) WHY STORY MATTERS (NOW MORE THAN EVER) - DURING THIS SECTION, YOU
WILL LEARN THE POWER OF STORYTELLING AT A HIGH LEVEL, AND HOW YOU CAN
APPLY IT TO YOUR BUSINESS.
2) WHO IS YOUR HERO? - DURING THIS PART, THE MOST IMPORTANT STEP IN
MARKETING (AND STORYTELLING). HOW TO FIND OUT WHAT YOUR AUDIENCE
REALLY WANTS.
3) WRITING YOUR HERO'S JOURNEY - ONCE YOU KNOW YOUR HERO (YOUR IDEAL
CUSTOMER), WHAT KIND OF STORY DO THEY NEED TO HEAR TO INSPIRE THEM TO
INVEST IN A BETTER FUTURE? (HINT: IT'S NOT YOUR STORY)
4) MAPPING YOUR HERO'S DIGITAL JOURNEY - TO REALLY TAKE OFF, YOU NEED
TO TELL A GREAT STORY. BUT IT'S WORTHLESS IF YOU CAN'T DELIVER IT
ONLINE. IN THIS PART, SAM WILL GO IN DETAIL TO SHOW THE DIGITAL FUNNEL
HE USED TO DELIVER A SUCCESSFUL CLIENT CAMPAIGN.
FOLLOWING THE TALK, SAM WILL STAY ON STAGE TO ANSWER YOUR QUESTIONS,
AND BRING UP ONE BUSINESS AS A 'HOT-SEAT' CASE STUDY.
WHO IS JAMES COOK MEDIA?
JAMES COOK MEDIA IS A UK BASED TECH STARTUP THAT HAS MOVED IT'S MAIN
HEADQUARTERS TO KIEV TO MANAGE A GROWING POOL OF CUSTOMER SERVICE
PROFESSIONALS, MARKETING COACHES, FILM-MAKERS, AND DEVELOPERS WHO ARE
BUILDING THE FUTURE PLATFORM OF STORYTELLING.
THE STORYTELLING IN THE DIGITAL AGE MASTERCLASS NORMALLY COSTS $399
FOR MEMBERS AT FULL PRICE ONLINE FOR LIFETIME ACCESS. OVER 1,000
PEOPLE HAVE BOUGHT THE MASTERCLASS, WITH SEVERAL MEMBERS JOINING EACH
DAY.
JAMES COOK MEDIA IS BUILDING STORYTELLING SOFTWARE PLATFORM THAT HAS
OVER 100 USERS AND IS ENTERING BETA TRIALS ON THE MARKETING IN THE
NEXT 2 MONTHS.
JAMES COOK MEDIA ALSO RUNS AN ONLINE MEMBERSHIP COMMUNITY CALLED THE
STORYMATTERS ACADEMY WITH OVER 100 MEMBERS.
FOR BUSINES OWNERS WITH AN ESTABLISHED PRODUCT LINE OR A LARGE
MARKETING BUDGET TO LAUNCH A PRODUCT ONLINE, JAMES COOK MEDIA PRODUCES
HIGH-END FUNNELS ON A COST PLUS PERFORMANCE MODEL CONTACT.
MARKETING PROFESSIONALS: IF YOU ARE A MARKETING PROFESSIONAL LOOKING
TO TAKE YOUR SKILLS TO THE NEXT LEVEL, JAMES COOK MEDIA RUNS A
HIGH-END COACHING GROUP FOR MARKETERS.
BUSINESS OWNERS: IF YOU WANT TO TAKE CONTROL OF YOUR MARKETING
STRATEGY AND TELL YOUR STORY, YOU ARE ALSO ELIGIBLE TO JOIN A JAMES
COOK MEDIA WORKSHOP OR APPLY TO BE JOIN OUR ONLINE COMMUNITY AND
COACHING GROUP.
NOTE FOR MARKETERS: JAMES COOK MEDIA IS ALSO HIRING. IF YOU WOULD LIKE
TO GROW INTO A TOP-LEVEL DIGITAL MARKETING PROFESSIONAL WHO TELLS
POWERFUL STORIES, THERE MAY BE A SPOT FOR YOU. WE ARE TAKING
APPLICATIONS.
FOR MORE INFORMATION ON JAMES COOK MEDIA:
GO TO: HTTPS://JAMESCOOKMEDIA.COM [https://jamescookmedia.com]
FOR MORE INFORMATION ON JAMES COOK MEDIA CAREERS.
HTTPS://JAMESCOOKMEDIA.COM/CAREERS
[https://jamescookmedia.com/careers]
FOR MORE INFORMATION ON THE SPEAKER, SAMUEL P.N. COOK:
HTTPS://JAMESCOOKMEDIA.COM/SAMUELPNCOOK
[https://jamescookmedia.com/SamuelPNCook]
FREQUENTLY ASKED QUESTIONS
HOW MUCH DOES THE EVENT COST?
THE EVENT IS FREE FOR ALL BUSINESS OWNERS AND MARKETERS WHO WANT TO
LEARN ABOUT MARKETING. IF YOU ARE A STUDENT INTERESTING IN MARKETING,
YOU ARE WELCOME (WE ARE HIRING STUDENTS FOR CUSTOMER SERVICES
POSITIONS). IF YOU WANT TO START YOUR OWN BUSINESS, THIS EVENT IS ALSO
OPEN TO YOU).,
WHAT IF I WANT TO APPLY FOR A JOB AT JAMES COOK MEDIA. WHAT POSITIONS
ARE OPEN?
WE ARE HIRING THE FOLLOWING PEOPLE:
CUSTOMER SERVICE REPRESENTATIVES (ENGLISH NECESSARY)
MARKETING COACHES (ENGLISH NECESSARY)
VIDEO EDITORS (SOME ENGLISH NECESSARY)
DEVELOPERS (PHP, REAKT FRAMEWORK)
WHAT IF I NEED HELP WITH MY MARKETING?
IF YOU ARE A BUSINESS OWNER, THIS IS THE RIGHT PLACE TO FIND OUT WHAT
YOU NEED TO DO TO MAKE YOUR MARKETING WORK ONLINE.
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25/04/2019 Last update