LEARN HOW TO CONFIDENTLY AND SUCCESSFULLY APPROACH GALLERIES IN THIS
INTENSIVE AND INTERACTIVE LIVE WORKSHOP WITH XANADU GALLERY OWNER
JASON HOREJS.Have you always dreamed of creating your art full-time?
Are you selling your work and tasting success, knowing that others
appreciate what you have created? Are you ready to take your art
career to the next level and start selling your work in galleries
across the country?
Perhaps you have experienced rejection when approaching galleries for
representation or are unsure where to start with your portfolio. Have
you been offered assistance by gallery owners, or simply shown the
door?
Xanadu Gallery is pleased to invite you to participate in an exclusive
seminar, hosted by gallery owner Jason Horejs.
With over 27 years of gallery experience including 18 years owning and
operating Xanadu Galleries in Scottsdale and Pinetop, AZ, Jason has
experienced first-hand the challenges artists face when approaching
galleries. He has also observed that many artists are making simple
mistakes and are ill-prepared to be talking to gallery owners, setting
themselves up for frustration and frequent failures.
Amazingly, despite the fact that there are thousands of workshops and
courses providing artists with opportunities to learn new techniques
and skills, there are very few opportunities to learn about the
practical side of the art business, especially when it comes to
finding the right galleries to carry your work and how best to
approach them. Jason developed this intensive workshop to provide you
with an inside understanding of the gallery business and a systematic
approach to building relationships with galleries.
Armed with the knowledge of what gallery owners are looking for, what
groundwork needs to be laid ahead of time, and how best to present
themselves, Jason will demonstrate that every artist can successfully
find good representation for their work and generate sales.
This intensive workshop will arm you with the knowledge you need to
approach galleries with confidence, spend more time in the studio,
streamline your marketing efforts and increase your sales. Jason
only presents this workshop 4-5 times per year – this will be your
only opportunity to participate in the workshop in the near future.
Register today to reserve your seat!
Xanadu Gallery Owner J. Jason Horejs
art.xanadugallery.com [https://art.xanadugallery.com/]
◂ 27 Years Gallery Experience, 18 years as owner of Xanadu Gallery
◂Multi-Million $ Art Sales
◂WORKSHOP PRESENTED IN OVER 60 CITIES
◂Author of Best-selling books _"Starving" to Successful _and_ How
to Sell Art_
-------------------------
WHO SHOULD ATTEND?
This workshop is designed for artists at every level of their careers.
Whether you are just beginning, or need to take your art to the next
level, learn how to kick your career into high-gear.
Sculptors, painters, fine-art photographers, fine-art jewelers and
fiber artists benefit from the workshop.
This is a great opportunity for you to see the gallery business from
the inside, understand how gallery owners select their artists and ask
every question you’ve ever had about the gallery business.
WHAT YOU WILL LEARN
* How to create a consistent body of gallery-ready work
* What you should do to present your work in a manner that will
appeal to galleries
* How to price your work
* How to organize your work and track your inventory
* How to best allocate your marketing efforts and dollars with an
eye toward getting into galleries
* How to build your resume
* How to pick the best markets for your work and how to find the
galleries in those markets that would best suit your work
* How to confidently approach galleries and what to say when you
meet the director or owner
* and much more . . .
RECOMMENDATIONS FROM WORKSHOP ATTENDEES
That wasn’t just the best art workshop I’ve ever attended, it was
the best any-kind-of-workshop I’ve ever attended. I hesitate to say
that, because it sounds gratuitous. But … back home, I’ve had some
time to think about it. I’m satisfied it’s true.
Can’t remember ever going to a WORKSHOP WHERE THERE WAS AN
EXCLAMATION POINT MOMENT AT LEAST ONCE A MINUTE.
Jesse Moore
Artist, NC (Charlotte, NC workshop)
I was going to get an email off to you today, letting you know that I
have picked up 2 new galleries (it was very easy, I might ad) once I
got my portfolio together, following your guide lines. And, got the
note yesterday that one of my pieces sold over the weekend. Thank you
for your class—for me it has been very profitable.
Dinah Ilhe
(Salt Lake City workshop)
Went to Jackson Hole with my new portfolio (based on your class) and
approached 3 galleries the way we practiced. The first one the owner
was out and they were friendly, took my portfolio. The second one, the
owner was very interested even wanted to see my samples and said she
reevaluates her inventory every November and takes on new art at that
time and was very interested. I went into a third gallery and she took
my work on the spot including the sample raku hawk I had with me.
Thanks for the great seminar!
Tammy Bality
(Colorado workshop)
Hi Jason,
My apologies for not writing sooner! I’ve meant to send you my
thanks for your very enjoyable and helpful seminar in Houston. It
truly exceeded our expectations and was just what we needed for
several reasons, especially the opportunity to ask the candid
questions we’ve always wanted to ask an insider in the gallery
world. Your suggestions were specific and immediately helpful to the
process of building our art business.
Because of the seminar, we’ve implemented the following changes:
William had been putting dates on his painting, but he’s decided to
not include them any longer for the reasons you suggested.
We are looking at presentation differently and making sure everything
we do reflects the quality we want to convey. For example, we’re now
having each finished painting scanned at Thomas Reprographics to get
the best digital image.
Pricing had been a confusing and difficult process for us. After the
seminar, we sat down and did some math on what his paintings over the
previous year had sold for to get a per-square-inch average, which
turned out to be $7.50 per square inch. We then calculated the work we
have available with this formula and put together a price list. We
immediately felt more confident. Right after we did this, we got a
call from Russell Tether at David Dike Gallery II in Dallas, who has
had shows for us and is now moving on to become a private art dealer.
He had someone interested in one of our paintings and he asked us for
the price. We were quickly and confidently able to give him a price
based on the calculations we had just done. We even told him about how
we came up with the pricing, which impressed him, because it
represented past sales. He sold the work for our price (yeah!) and
today we are driving up to Dallas to meet the buyers who are hanging
the work tonight at their house. And coming home with our 60 percent,
which is around $7000!
We also decided to go ahead with the giclee print we talked to you
about. We have a gallery with a strong online presence interested in
promoting it and they are having a reception to introduce the print in
October. The edition will be 80 and the prints will sell for $300.
We still have lots more to do, especially finishing William’s
portfolio to take with us to galleries outside Texas, and putting past
work into the Art Tracker software. Once we finish getting our
organization in place, we will be working on researching and finding
galleries that would be approachable for work like William’s.
Again, our sincere thanks for both the seminar and for your offer to
answer any future questions we might have.
Our best regards,
Kathryn & William Young
Palestine, TX
I would highly recommend the seminar. It was very well planned and
executed.
I can’t say enough about how helpful and genuine Jason was in
sharing his experience in the art market. You felt very comfortable
asking any question and that it goes beyond the seminar day as Jason
invited us to email with any further questions that came up which we
forgot to address that day. I have stopped by the gallery and ran some
pricing questions past Jason and he was very helpful.
The seminar really gets you to look at all aspects of professional
artist’s marketing needs and how to prioritize getting it all
accomplished. I wish you well on your artistic journey. This seminar
gave me a burst of energy to accomplish my goals.
A fellow working artist with high hopes for the future!
KiKi Sweeney
Scottsdale, AZ
Hello Jason,
I am happy to tell you that I have picked up two new galleries since
the seminar. One, in Tampa, FL, is offering me a three month solo show
next March. The other, in West Linn, OR (a high dollar suburb near
Portland), is a brand new gallery under construction, that will open
in October. I just dropped off ten paintings there Monday.
So far so good! My goal is to have four-5 galleries by the end of next
year representing me, and selling enough that I will have no choice
but to quit my day job.
If you decide to open a Seattle gallery, let me know!
Thanks again for your advice and insight. It was very helpful.
Mark Larson
Seattle, WA
This was the most informative seminar I may have ever attended! Very
direct, practical, specific information. Took the mystery out of
pricing, inventory and what to say.
Traci Parks
Columbus, OH
I just came back from doing a one day invitational art show in Baja
Mexico. It was a great success with 4 large pieces sold. The best part
is 2 of the pieces were purchased by a gallery buyer from Lake Tahoe
(Truckee) for a gallery there . . . She also picked out several more
large pieces, which she said she will purchase when she returns to
Lake Tahoe, and wanted to see more of my work . . . Anyway, just
thought I’d let you know. Never would have made these moves, or
understood them without your seminar.
Dan McGeorge
San Diego, CA
business
workshop
978
Views
01/03/2020 Last update