Words connect us. They comprise the stories we pass down from one
generation to the next. Ultimately, they pull us closer together and
enable us to empathize. YBN Cordae recognizes, respects, and reveres
the verbal potential for unity. Acrobatic raps, cinematic wordplay,
and nimble rhymes cement the Maryland-raised and Los Angeles-based MC
as a consummate 21st century storyteller. This status would be
affirmed by 200 million streams within a year and a place at the
forefront of hip-hop’s modern vanguard as a 2019 XXL “Freshman
Class” cover star, among other accolades. Now, he employs the full
power of language on his full-length debut, The Lost Boy [Atlantic
Records]. “Words are the foundation for human communication,” he
explains. “That’s how we connect. I’m just telling my story on a
human level. I’m talking about the things I’ve gone through and
seen others go through in my environment. It’s all me.” It stands
out as quite the tale, to say the least… Born to a 16-year-old
mother in Raleigh, NC, he wrote his first rhyme at just
four-years-old—which he can still rattle off as if he just penned
it. Citing Nas, Big L., and JAY-Z (his all-time favorite) as chief
inspirations, he studied the artform every waking minute. At the time,
he shared “his grandma’s trailer in the country with at least 15
people at any given time” and recalls his uncle Tuti “smoking weed
with his homies, making beats, and playing music” as another
formative influence. When Cordae turned ten, mom got a job with the
government and moved the budding rapper and his younger brother to
Maryland. These experiences informed a diverse viewpoint. “I’ve
lived in a trailer park, but I’ve also lived in the inner city and
the suburbs,” he continues. “I’ve dealt with all different walks
of life as far as the American experience goes. My mother had a good
job, but she was still a single mom. We didn’t have cable or
internet, so I did music to occupy my time. I take all this into the
album.” Settling in Maryland, he rapped on-command at school,
entertaining a classmate for $3 per rhyme and trading his earnings for
Doritos or lunch. At the age of 15, he began collecting, trading, and
buying sneakers, saving up enough money to purchase a home studio. As
he started recording consistently, he linked up with YBN during 2017
in between attending Towson University and waiting tables. A year
later, he dropped out of college as his remix of Eminem’s “My Name
Is” and “Old ******” exploded virally. In the aftermath,
Cordae’s proper debut single “Kung Fu” popped off with 77
million Spotify streams in less than 12 months. Pegged “one of
music’s most promising rising stars” by The Wall Street Journal
and touted on Complex’s “The Best New Artists of 2018,” he
landed on “Artist to Watch” lists from Amazon Music, New York
Times, Billboard, iHeart Radio, and VEVO DSCVR, to name a few. Along
the way, he recorded what would become The Lost Boy. Adhering to a
defined vision, he ambitiously threaded together a cohesive
coming-of-age narrative that plays out like a film or classic novel.
“I’m telling a story from the beginning all the way through the
end across the whole tracklist,” he elaborates. “I made it very
strategically. I kept saying, ‘Lost Boy’ the whole time. I had an
epiphany. I realized I was figuring out who I am and going through the
ups and downs of life. The phrase gave me a concept to follow. In the
beginning, I’m talking about how I was lost in college as a waiter.
Shit hits the fan, of course. Then, I’m reminiscing about going
home. I’m discussing a whole new echelon of stress and problems with
success. I’m trying to find my way back to home at the conclusion.
Every track is a prequel to the track after.” He teased out the
project with the cathedral-size raps of “Have Mercy,” amassing 25
million Spotify streams right out of the gate. On its heels, the
single “Bad Idea” [feat. Chance the Rapper] pairs finger-snaps and
soulful crooning with a head-spinning lyrical crossfire from Cordae
and Chance. “I met Chance at Coachella,” he remembers. “He cut
his verse in ten minutes off the top. Witnessing him do that was
really dope. I’m talking about what I’ve been through in the
lyrics.” Meanwhile, the follow-up single “RNP” [feat. Anderson
Paak] slips from a thudding bass line into a proclamation from Paak
marked by Shaft-level swagger. The production from none other than J.
Cole underscores another rhyme masterclass from Cordae whose swift
cadences converge on an airtight call-and-response with his co-star.
“I was telling my dad about industry and rapper problems,” he
admits. “He said to me, ‘Yo bro, you’re still living your dream.
You make music for a living. These sound like rich ***** problems to
me’. He put everything in perspective, so I wrote a song about
it.” The record collates snapshots of his life. Icy horns and gusts
of verbal agility drive the confessional opener “Wintertime.”
Elsewhere, “Thanksgiving” details “bringing your girl home for
the holidays,” and the fierce “Broke As Fuck (Freestyle)”
exorcises the pain of his grandmother’s passing and the murder of
his cousin as he screams, “I’m the illest,” practically through
tears. “Nightmares Are Real” [feat. Pusha T] sees both spitters
“on some storytelling shit” as “We Gon Make It” [feat. Meek
Mill] fires off “motivation music.” Everything culminates on the
uplifting “Lost & Found” where he exclaims, “Yeah, I was a lost
boy, but now I’m found.” By the time The Lost Boy concludes, an
early bar on “Wintertime” still rings out the loudest. He pleads,
“Hopefully my words never die.” They won’t. “When you listen
to the album, I hope it inspires you to ask yourself questions about
who you are as a person and who you’re growing into,” he leaves
off. “The music was really therapeutic for me. I’m using these
words to encourage you to unapologetically be yourself. I feel like I
found myself.”
music
60
Views
15/01/2020 Last update