Digital Marketing Workshop

Join us for breakfast and an in depth conversation on the different types of DIGITAL MARKETING WORKSHOP 1 - SENSORY MARKETING Is your MARKETING SUFFERING FROM GENERIC–itis? Symptoms include: Overuse of throw-away words like “enjoy," “savor," and “comfort" on your sales flyers and brochures. Copying other's unique programs (hello, pillow menu) in hopes of also getting press coverage. Using stock photos of “dumbly grinning people" on your website It’s time to stop bad MARKETING FROM HAPPENING TO GOOD PEOPLE. Join Nicole “Cole” Hernandez from the brand storytelling agency, Pink Graffiti, for an immersive WORKSHOP ON “Daring To Own Your PowerStory.” Whether you’re a hotelier, restaurant manager or tourism provider, you’ll learn how to step into your original brand message so that you can connect with your audience and create a service-aligned strategy for getting seen and shared. WORKSHOP 2 - VISUAL MARKETING Leveraging the Immersive Content Movement: Is your team driving revenue and efficiency using 360 & 3D media? It’s 2019! Let’s explore immersive visuals available today… and what’s coming in the next 5 years! How can you put immersive visuals to work? We’ll examine the highly pragmatic and immediate steps your property can take today. ROI anyone? An extreme differentiator for group, event and leisure sales teams. Shorten your selling cycle, expand your reach globally. Imaging discovering a way to dramatically improve how you sell your hotel that almost no one knows about! Ben Powers, CEO of Visiting Media, is recognized as an immersive content expert. His company studies the impacts of 360,3D, virtual reality and augmented reality experiences on the hospitality buying cycle and innovates cutting edge technologies designed to maximize how hotels benefit from these new content types. More than 3000 hotels in more than 20 countries use Visiting Media’s TrueTour™ platform, the world’s first immersive selling tool designed specifically for group, event and leisure sellers. This talk will grab your attention and take you on an experiential journey that demystifies immersive content and conveys ‘what’s possible’ NOW! In simple, actionable language. WORKSHOP 3 - SOCIAL MARKETING Presented by BCV Details coming soon. MEMBERS - Enter your registered HSMAI email address in the PROMOTIONAL CODE box to see the hidden Member Tickets.