See the strategies that drive today’s biggest brands. Step into the
world of digital marketing with General Assembly. During our online
introductory workshop, explore the components of brand building and
see how modern marketers drive successful campaigns using content,
email, social media, paid advertising channels, and more. Using
real-world case studies, you’ll: Break down the components of a
digital marketing campaign. Survey today’s digital marketing
landscape and its career opportunities. Learn to approach a marketing
campaign by identifying your objectives first. Get hands-on practice
identifying key performance indicators (KPIs). Chart your own career
path. Pick up where this workshop leaves off. Dive into the
fundamentals in our five-week, online Digital Marketing Circuit or
level up on the job in our on-campus Digital Marketing workshop.
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04/06/2020 Last update