Email is dead? Nonsense! Email marketing is a staple in digital
marketing. Whether it's B2B or B2C, companies of all sizes use email
to engage, advertise, communicate, inform and sell! Rising tech
corporations like Salesforce and similar CRMs have also made email
part of their emerging suite of products, such as email building
tools, automation, personalization, customer journeys, data-driven
email experiences and analytics. When we purchase something online we
expect a receipt (transactional email); when we are interested in
learning more about a brand, we subscribe to a newsletter; when we
browse products online and feel undecided as to what to purchase, we
receive abandoned cart emails that help us make a decision. Because of
the popularity and the changing complexion of email marketing, email
marketing skills are in demand: developers are needed to code and
deploy emails, content writers to craft engaging copy, graphic
designers to create visually engaging experiences, data analysts to
track the performance and email strategists to develop campaigns. Jose
Cervantes Web Developer & Marketer Jose Cervantes is a digital
marketing and web development professional with a decade of experience
helping corporations, small businesses and individuals operate and
succeed in online business. Jose has worked for corporations such as
Herbalife Nutrition and FOX Networks Group, and is currently employed
by OceanX. Jose has been teaching since 2015 in the areas of digital
marketing, coding and web development. In his spare time, he also
enjoys helping businesses and individuals create and market their
online business through his consulting business. Jose loves writing,
learning, sports, and exploring the outdoors whenever possible.
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29/05/2020 Last update