This course covers Google Analytics’ current features, paying
special attention to new metrics, support such as Intelligence
Questions, and the new Global Site Tag tracking code. The updated
course discusses the characteristics of the new code as well as the
code's impact on page and link tracking, Ecommerce reporting, and
event creation and transmission to Google Analytics. Additionally, new
scripts have been provided to allow scroll depth, video play and form
completion monitoring when the new tracking code is used. This course
will help you to better understand how to use and apply Google
Analytics data so that you can immediately improve the success of your
own digital property. Who Should Attend This course is for marketers,
vendors, consultants, and Webmasters who want an introduction to the
installation, configuration, tracking techniques, and best practices
of Google Analytics. Topics: Account Management Advanced Metrics: User
Level Data Audience Menu Behavior Menu Conversions Menu Data
Characteristics Data Management Ecommerce Menu Events Experiments
Goals Google Analytics IQ Exam Predefined and Custom Filters Referral
and the Acquisition Menu Segments Tracking Downloads Who should
attend: This course is for marketers, vendors, consultants, and
Webmasters who want an introduction to the installation,
configuration, tracking techniques, and best practices of Google
Analytics. Registration Note: We can only accept students into our
classes whose tuition is being paid by an employer or sponsoring
organization. Self-paying individuals cannot enroll. Still have
questions? Ask the community .
culture
130
Views
26/11/2019 Last update