_Breaking through with your CFO_
As a marketing leader, you have many stakeholders within your company
that can help or hinder your marketing objectives. We often focus a
lot on the CEO/Founder, but experience shows, the CEO/Founder is
already a big advocate of Marketing, so much so your role is often to
rein them in. The CFO, on the other hand is usually not predestined
to be a marketing advocate. The CFO’s job is to be the ultimate
pragmatist and demand everything must be measured daily if possible.
In the constant battle for budget and freedom to experiment with new
and exciting branding or demand gen tactics, you must have the CFO in
your corner or face a never-ending battle of red tape and
obstruction. Contrary to common thought, your CFO can and should be
a marketing advocate…once you start speaking the same language.
Join us to learn how:
1. CFOs can make or break your success as a Marketer
2. How to align with the objectives of your CFO when all of your
metrics aren’t quantitative
3. How to turn your CFO into a marketing advocate
Speaker-led Discussion with:
ANDREW NESTER, CMO, NUIX. At the core, Andrew connects customers with
Nuix by showcasing how their solutions help to solve the most
difficult data challenges of today. Andrew oversees an integrated
marketing team focused on demand generation, content creation, product
& solution marketing, sales and channel partner enablement, event
coordination, and public relations. Andrew is a B2B marketing
veteran, having spent over 15 years working to bring numerous big data
technologies to market. Before Nuix, Andrew ran marketing for GoGrid,
a pioneering big data automation platform, where he launched the
company's database orchestration engine and developed a demand model,
which fueled the company's growth up until a profitable acquisition by
Datapipe, Inc in 2015. Andrew also served in a senior advisory role
with Capgemini Consulting on multiple product launches with Fortune
100 biotech and high tech companies and as product marketer overseeing
the launch of Marsh Clearsight's SaaS product line. Andrew has an
M.B.A. from the Northwestern University Kellogg School of Management
and a B.A. from the University of Michigan.
BMA Roundtables are set in intimate, interactive formats to foster
exploration of specific, trending B2B Marketing disciplines. BMA
NorCal has a long history of engaging Roundtable events and our series
now includes:
Intimate Group of 25 Bay Area B2B Marketers in a cozy, Happy Hour
Setting:
- Interactive, Speaker led discussions.
- Trending topics in B2B Marketing.
- SF and Silicon Valley sell-out events, Monthly.
- Registration includes one drink ticket and artisan appetizers.
****DON'T FORGET — SEATING IS LIMITED TO 25 ATTENDEES. ONCE THE
EVENT IS SOLD OUT, YOU CAN'T GET TICKETS AT THE DOOR, SO DON'T GET
LEFT OUT!
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WE THANK THE FOLLOWING SPONSORS FOR MAKING EVENTS LIKE THIS POSSIBLE
_PLATINUM SPONSOR_
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11/12/2018 Last update