Please join CMA for a panel discussion on BUILDING BRANDS - THE
IMPORTANCE OF GOOD DESIGN — A PANEL DISCUSSION ON MAY 22ND AT 6:00
PM AT EVB.During this monthly Cannabis Marketing Association meeting,
design experts from inside and outside the cannabis industry will
speak about the importance of good design in brand building.
BUILDING BRANDS - THE IMPORTANCE OF GOOD DESIGN
As the cannabis industry grows and matures, 'design' will play a huge
role in differentiating brands at retail. From innovative product
design to packaging and user experience, the way that brands look and
work may be the single biggest factor that leads to a new consumer's
decision to buy. Join our panel of industry experts who have all
built successful brands with an eye for high-quality design and user
experience.
Are there lessons that can be learned from traditional consumer
packaged goods? How do we overcome the clunkiness of the packaging
regulation? Can products be over-designed / over-packaged? Why does
everyone want to be the "Apple" of cannabis? Is product quality
important to new consumers? These questions and more will be addressed
by our panel on May 22nd.
Panelists:
*
CHRISTOPHER PEAK, Owner & CEO at Pratt Tech. LLC & Former Head of
Retail Design & Direct Sourcing, Apple Inc.
*
ROSA ZIEBELL, SVP Marketing, Eaze
*
BRIAN WALLACE, Founder, Endorfin Foods
Moderator:
*
DAVID DOWNS, Award-Winning Journalist
There will be time for an audience Q&A at the end of the discussion.
Snacks and refreshments will be provided. Ticket prices go up at the
door, so reserve your space in advance. Please join CMA's Bay Area
Chapter for this informative and fun meeting!
6:00 - 6:15 Doors Open
6:15 - 7:15 Panel and Q&A
7:15 - 8:00 Open Networking
#CMABayArea
About Our Panelists & Moderator:
DAVID DOWNS, Award-Winning Journalist
David Downs is an award-winning journalist and best-selling author who
covers cannabis policy and legalization. As the cannabis editor at
the San Francisco Chronicle, he founded GreenState.com.
[https://www.dropbox.com/referrer_cleansing_redirect?hmac=IEcEQMc%2BnA37GhPs1QlkF1Bme5VRy%2FMgDmr0D5LbxPw%3D&url=http%3A%2F%2FGreenState.com.]
Downs is the co-author of the new crop science book Marijuana Harvest
(2017) by Ed Rosenthal and David Downs. He has guest lectured at
Loyola Law School, and UC Berkeley Extension, and shared in a 2018
Scripps Howard Award for Breaking News for his “Wine Country
Fires” reporting.
ROSA ZIEBELL, SVP Marketing, Eaze
Rosa Ziebell is a consumer marketer that builds brands and demand for
consumer products and services. She is currently the SVP,
Marketing at Eaze Solutions, growing the awareness of the Brand as the
company expands into new markets across California. Her first foray
into the cannabis industry was as the consulting CMO at Pax Labs. She
has fallen in love with this industry and helping educate consumers
about the benefits of cannabis.
Rosa has been building brands across a range of industries—consumer
goods, energy bars, financial services, EdTech —as both a marketer
and general manager. The experience from other highly competitive,
and often regulated, industries is coming handy in navigating the
dynamics of the cannabis industry.
Rosa Ziebell lives in Oakland with her husband and son. She grew up
in SF and attended UC Berkeley, University of Chicago and Harvard
Business School
CHRISTOPHER PEAK, CEO, Pratt Launch
Christopher Peak is known internationally for his leadership and
innovation. Changing the playing field across several industries, this
creative executive delivers dynamic results for global brands. A
former executive for Apple Retail, he has successfully navigated the
world of real estate, business development, design, construction,
architecture, manufacturing, and sourcing.
Peak possesses an innate ability to effectively develop strategies,
cultivate and lead complex teams and build operational infrastructure.
His tenacious drive has consistently translated into powerful results
at Apple inc, Universal Studios, and Michelle Kaufmann design. This
success has kept him in demand as a consultant and executive for major
retail brands, designers, entrepreneurs and restaurateurs.
BRIAN WALLACE, Founder, Endorfin Foods
Brian's passion for ethnobotany led him to chocolate, aka Theobroma
cacao, which translated from Latin literally means "the food of the
gods". Through years of courses and travels around the globe, Brian
learned to unite his love for wildcrafting with the technical savvy
required to make great chocolate, which is currently what you'll find
him doing nearly every waking moment. Brian believes in nourishing the
mind, body, and spirit through all things cacao, and his current
mission in life is to spread the chocolate gospel everywhere he goes.
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23/05/2018 Last update