APLD Bay Area District BUSINESS SERIES THE BUSINESS OF LANDSCAPE
DESIGN: DEMYSTIFYING ONLINE MARKETING A PANEL OF BAY AREA LANDSCAPE
DESIGNERS WILL DISCUSS WHY AND HOW TO USE ONLINE MARKETING CHANNELS
SUCH AS FACEBOOK, INSTAGRAM, TWITTER, PINTEREST, HOUZZ, YELP, AND MORE
TO SHOWCASE YOUR WORK AND GROW YOUR BUSINESS. The Bay Area is home
to the world’s largest online marketing platforms— Facebook,
Instagram, Twitter, Pinterest, Houzz, Yelp, and more—but are you
using them effectively to showcase your work and grow your business?
Join a panel of your Bay Area APLD colleagues who are successfully
promoting themselves with these modern media. We’ll sort through the
myriad channels available, discuss their strengths and shortcomings,
and define strategies and tactics you can begin using immediately to
boost your business. You’ll leave with a framework for developing
your own plan to garner likes, pins, retweets and stars to get more of
the clients you value most.
APLD CEUS = 1.5
OUR PANELISTS
JOHN BLACK, APLD (@verdancedesign on Pinterest) began DESIGNING
LANDSCAPES IN 2002 AFTER MORE THAN A DECADE CREATING ON- and offline
MARKETING COMMUNICATIONS FOR FORTUNE 100 CORPORATIONS AS WELL AS SMALL
SERVICE BUSINESSES. Today he is an award-winning APLD certified
DESIGNER, registered LANDSCAPE ARCHITECT, and principal (and, yes,
chief MARKETING OFFICER) of Verdance DESIGN GROUP IN PALO ALTO.
EILEEN KELLY (www.digyourgarden.com
[http://www.digyourgarden.com/]) developed her fascination with
plants as a child in the family garden in New Jersey. After a
successful career in advertising and MARKETING IN NYC AND SF, she
switched careers and formed Dig Your Garden LANDSCAPE DESIGN IN 2005.
Eileen creates artful and functional DESIGNS FOR RESIDENCES IN Marin
and the Bay Area and is a contributing writer for Houzz.com
[http://houzz.com/], a speaker and an award-winning
landscape designer.
JULIE ORR (@julieorrdesign on Houzz) has been a LANDSCAPE DESIGNER FOR
THE PAST 14 YEARS. Her specialty is creating outdoor rooms for her
clients. Her other passion is DESIGNING AND selling louvered
pergolas to DESIGNERS, architects and builders, and she currently
represents two different high-end pergola companies: Brustor and
StruXure. Julie blogs at www.julieorrdesign/learn-more/blog.
KRISTEN RUDGER, APLD (@klrudger on Houzz) is an APLD certified
designer and has been principal of Kristen Rudger Landscape Design
since 2006. In that time she has helped hundres of homeowners create
personalized dream landscapes including everything from swimming
pools and hot tubs to outdoor kitchens, fire pits, decks, arbors and
custom play spaces. Kristen brings her vast knowledge of horticulture
and her keen eye for colorful, comfortable designs to every project
she endeavors.
culture
art
709
Views
06/02/2020 Last update